In this guide
Ten Lounges, Three Tiers and a Lot of New NamesWhat Each Package Costs by Fixture GradeSeason Memberships and the Bundle DiscountChampions League Hospitality PricesDress Code, Children and the North Stand ClosureHow Villa Compares With Its Neighbours and the Big SixFAQsAston Villa hospitality for a Gold-grade Premier League fixture starts at £132 per person in the Terrace View and climbs to £882 in The Aston, according to the club's ticketing site on 14 October 2026. For a Platinum fixture such as Manchester City on 24 October, the same lounges cost £150 and £1,008. For those two lounges the fixture grade adds about 14 per cent, though the uplift varies by space and reaches 21 per cent in the Lower Grounds. Packages range from casual food and drink options to multi-course dining.
Article Summary: Villa Park hospitality in 2026/27 runs from £132 to £1,008 per person depending on the lounge and the fixture grade, with the club selling ten named spaces across GA+, Members Club and Executive Club tiers, nine of them match by match. Several lounges carry new names this season, the North Stand is closed for rebuilding and Fenerbahçe hospitality was priced at Platinum level.
- Aston Villa grades home fixtures Gold, Platinum or Platinum Plus; Manchester City (24 October 2026) is Platinum, Fulham (31 October 2026) is Gold.
- The Lower Grounds in the Holte End costs £168 for a Gold fixture and £203 for a Platinum fixture on the club site as of 14 October 2026.
- The 82 Champions Club, the halfway-line lounge in the Trinity Road Stand, is £360 (Gold) or £409.20 (Platinum) per person.
- A Terrace View season ticket covering all 19 Premier League home games costs £1,719.60 including VAT for 2026/27.
- Three-match and five-match hospitality bundles carry discounts of up to 15 per cent, according to the club's ticketing pages.
Hospitality is also the one route into Villa Park that bypasses the membership ballot, which matters while the club says capacity is reduced for the North Stand rebuild. If you only want a seat, standard tickets are listed separately for every home fixture. Below: what each package includes, what it costs by fixture grade and where the old lounge names went.
Ten Lounges, Three Tiers and a Lot of New Names
The club sells three tiers for 2026/27: GA+ experiences, Restaurant and Members Club lounges and the Executive Club. Searching for the Holte Suite, the 150 Club or the Legends Lounge will not get you far. Club SI (the former 150 Club, under the Sports Illustrated partnership) and The Cross by Tom Sellers (the former Legends Lounge) are this season's names, while the Lower Grounds has occupied the former Holte Suite since 2023.
Check the seat location before the lounge name, because the two do not always match: the Lower Grounds is a Holte End lounge whose seats are in the Doug Ellis Stand or the Trinity Road Upper. The Villa Park seating plan shows each stand relative to the halfway line.
| Lounge | Tier | Seats | Food | Drinks | Dress code |
|---|---|---|---|---|---|
| The Terrace View | GA+ | Holte End, outdoor terrace | Enhanced kiosks, digital ordering | Pay as you go, self-pour | Relaxed, home shirts fine |
| The Lower Grounds | GA+ | Doug Ellis Block P2 or Trinity Road Upper | Free-flowing street food | Inclusive until 30 minutes before kick-off, 60 minutes after | Relaxed, home shirts fine |
| 82 Champions Club | Members Club | Trinity Road halfway line, padded | Two-course buffet | Beers, wines, soft drinks pre and post | Smart casual |
| Villans Lounge | Members Club | Doug Ellis padded balcony | Brunch-style, theatre chef tables | Beers, wines, soft drinks | Smart casual |
| William McGregor's | Restaurant | Corner flag padded balcony | Four-course served choice menu | Beers, wines, soft drinks | Smart casual |
| Club SI (formerly 150 Club) | Members Club | Doug Ellis halfway line, padded | Brunch-style served to table | Premium bar pre and post | Smart casual |
| Visit Rwanda Lounge by Brad Carter | Members Club (new 2026/27) | Doug Ellis halfway line, padded | Five-course set menu | Premium bar, champagne excluded | Smart casual |
| The Aston | Executive Club | Doug Ellis halfway line, heated | Four-course choice-sharing menu | Premium bar with champagne | Strictly smart |
| The Oak Room | Executive Club | Trinity Road central, heated | Five-course served, guest chefs | Premium bar with champagne | Strictly smart |
| The Cross by Tom Sellers | Executive Club | Padded balcony via McGregor's Reception | Seasonal tasting menu | Premium bar with champagne | Strictly smart |
Every lounge opens three hours before kick-off and stays open for 90 minutes after the final whistle. Half-time lounge access applies everywhere except the Lower Grounds, where guests use the concourse at the interval. Trinity Boxes and Doug Ellis Boxes are private group spaces priced on enquiry.
What Each Package Costs by Fixture Grade
There is no single price list. Each home game is graded Gold, Platinum or Platinum Plus, and the club's hospitality site shows a per-person price for each lounge once the fixture goes on sale. The figures below come from the ticketing site on 14 October 2026 for Fulham and Sunderland (Gold) and Manchester City and Fenerbahçe (Platinum). Platinum Plus fixtures (Leeds, Liverpool, Manchester United and Tottenham) were not yet on sale. The Oak Room is absent from the table because the club sells it seasonally and on enquiry rather than match by match.
| Lounge | Gold fixture | Platinum fixture | Platinum Plus |
|---|---|---|---|
| The Terrace View | £132 | £150 | Not yet listed |
| The Lower Grounds | £168 | £203 | Not yet listed |
| 82 Champions Club | £360 | £409.20 | Not yet listed |
| Villans Lounge | £526.80 | £624 | Not yet listed |
| William McGregor's | £526.80 | £624 | Not yet listed |
| Club SI | £573.60 | £655.20 | Not yet listed |
| Visit Rwanda Lounge | £573.60 | £655.20 | Not yet listed |
| The Aston | £882 | £1,008 | Not yet listed |
| The Cross by Tom Sellers | Sold out | Sold out | Not yet listed |
All prices are per person as displayed by the club on 14 October 2026. Authorised agents price the same lounges differently and usually quote before VAT: Eventmasters listed the Lower Grounds at £119 plus VAT for Fulham and £249 plus VAT for Manchester City on the same date. With tax added, the agent undercuts the club on the Gold fixture (£142.80 against £168) and overshoots it on the Platinum one (£298.80 against £203). Always compare with VAT included.
Season Memberships and the Bundle Discount
Seasonal hospitality inclusions vary by package, and most lounges sell out before August. The Terrace View is the only package with a published seasonal price: £1,719.60 including VAT for the 19 Premier League home games, or £2,518.80 with four Champions League league-phase matches bolted on, payable from £215 or £315 per month. Complimentary drinks vouchers have gone from the Terrace View for 2026/27, replaced by self-pour bars and digital ordering.
For three or five games rather than 19, the club's bundle builder pairs one Platinum Plus fixture with one Platinum and one Gold (three-match) or one Platinum Plus, two Platinum and two Gold (five-match). The ticketing site advertises discounts of up to 15 per cent on bundles, and a separate four-match Champions League bundle covers all four league-phase home games.
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Champions League Hospitality Prices
Villa's four Champions League league-phase home games in 2026/27 are Fenerbahçe (14 October), Viking FK (21 October), Paris Saint-Germain (8 December) and Borussia Dortmund (19 January 2027). The club priced Fenerbahçe at Platinum level, so £409.20 in the 82 Champions Club and £1,008 in The Aston, and five of the nine match-by-match lounges had sold out by matchday. Agent quotes for the December and January games ranged from £269 to £879 plus VAT for the Lower Grounds alone in mid-October, so the club price is the benchmark.
Dress Code, Children and the North Stand Closure
The dress code splits by tier. The Aston, The Oak Room, The Cross and the Trinity Boxes are strictly smart: no replica shirts, no tracksuits, no ripped jeans, though smart fashion trainers pass. William McGregor's, the Villans Lounge, Club SI and the 82 Champions Club are smart casual, with smart jeans fine but sportswear and replica shirts excluded. Children under 14 may wear a home shirt in any lounge, and the Lower Grounds has no dress code at all.
Children are welcome with an adult, but any child aged four or over needs a ticket, and the club no longer admits children under four to GA, GA+, Club SI or Sports Bar seating areas, which rules out the Terrace View and the Lower Grounds for toddlers. Pushchairs stay in the external bag drop. Wheelchair bays are not offered match by match in The Oak Room, the 82 Champions Club or Club SI, so accessible bookings go through the club directly.
The North Stand is closed for all of 2026/27 while it is rebuilt, which is why the club warns that capacity is reduced and urges early booking. Lounges that lived in that stand, including The Cells, Gas Lamp Premium and the Corner Flag, are missing from this season's range.
How Villa Compares With Its Neighbours and the Big Six
On a Gold fixture, Villa's £132 entry price sits close to Wolves' WV1 Club, listed from £118.80 including VAT for Championship football. Nottingham Forest's cheapest matchday packages start around £199 through authorised sellers, and Arsenal's Academy package begins at £239, as covered in the Arsenal hospitality guide. At the top end, £1,008 for The Aston on a Platinum game is well short of the £2,999 Arsenal charges for its premium restaurant seats. For a Champions League club, Villa's prices are closer to those of a mid-table club than a big-six stadium.
FAQs
1. Can away fans book hospitality at Villa Park?
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Away supporters are welcome in the Members Club and Executive Club lounges under the club's code of conduct, but every hospitality seat sits in a home area and away colours are not permitted.
2. Do I need an Aston Villa membership to buy hospitality?
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Membership is not required, because hospitality sells outside the general admission ballot, although some fixtures open first to supporters with a home booking history before reaching general sale.
3. Are Villa Park hospitality tickets refundable?
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Club hospitality tickets are sold as non-refundable and non-transferable, so the refund terms of any agent or marketplace you buy through are worth reading before you pay.
4. What is the bag policy for Villa Park hospitality?
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Villa's published guidance differs on bag dimensions, so check the latest matchday instructions before travelling; the £5 per item bag drop on the corner of Witton Lane and Station Road is unchanged.
5. How do I tell the club about dietary requirements?
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Allergies, intolerances and other dietary needs must reach the hospitality team at least 48 hours before kick-off, though a vegetarian option is always on every lounge menu without notice.
Villa Park lounges sell out early this season, and 1BoxOffice lists Aston Villa home fixtures with a 150% money-back guarantee on any order not fulfilled as described, a useful safety net when a package costs several hundred pounds a head.
Sources: Aston Villa FC hospitality and ticketing pages (October 2026), Eventmasters, Ticket-Compare, Wolverhampton Wanderers events pages, Nottingham Forest hospitality pages.
