Buy Juventus vs Real Sociedad tickets for the 2026/27 Season, with the Europa League league phase meeting at the Allianz Stadium in Turin set for Thursday 28 January 2027 at 21:00 local time (20:00 UK). It is matchday eight, the final round of the league phase, when every game kicks off at once and the places in the knockout rounds are settled.
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It is also the first time the clubs have met in this competition. Juventus have won the UEFA Cup three times and close their league phase at home against the Copa del Rey holders, who arrive in Turin with one of the most loyal travelling followings in Spain. For a Thursday night in January, that is an unusually strong draw.
Turin in late winter is elegant, compact and easy to enjoy on a short trip, with the stadium a metro and shuttle ride from the centre. What follows covers prices, where to sit, hospitality, delivery and what a first Europa League meeting between these clubs means for buyers.
Timing is the first driver. Matchday eight decides the Europa League league phase: the top eight go straight into the last 16, those finishing ninth to 24th enter the knockout play-offs and the rest are out. With every game running at once, goals elsewhere can move the table in minutes, and that keeps both sets of supporters on edge until the final whistle.
Real Sociedad bring the second driver. They won the Copa del Rey in April 2026, beating Atlético Madrid on penalties in Seville for the fourth cup title in the club's history, and that success earned them a direct place in the Europa League league phase. After a season without European football, their supporters will travel in numbers for a trip to one of the continent's great clubs.
The Basque support has a character of its own. Real Sociedad's following is rooted in San Sebastián and the surrounding province, and it carries a strong regional identity onto the road. European away days are rare enough to be treated as events, and the away section in Turin is likely to be one of the most colourful parts of the ground on the night.
Juventus supply the third. The club qualified by finishing sixth in Serie A in 2025/26, and while the Europa League is not where their supporters expect to be, the competition has a long history in Turin. A home win on the final night could secure a place in the last 16, and that makes this one of the more important home European games of the season.
Turin itself adds to the appeal. A Thursday evening match fits neatly into a long weekend in the city, and flights from across Europe make it easy to reach. Visitors who might not travel for a routine league game see a European night in January as a good reason to go.
Yes, through the club if you act early. Juventus sell Europa League home tickets first to their members, with a limit of four per member, and then open a general sale. For this fixture the member phase began on 28 September 2026 and general sale on 1 October 2026, with face-value prices from €24 to €135 depending on the sector.
There is an important restriction for some buyers. Under UEFA rules and Juventus' ticketing terms, Spanish nationals may only buy tickets for the away section, which is sold through Real Sociedad. Tickets bought for home sectors by Spanish nationals can be cancelled and entry refused, so anyone holding a Spanish passport should buy through Real Sociedad's allocation rather than on the open market.
For other buyers, the club's general sale is a practical route while stock lasts. The resale market becomes the main option once the better sectors sell out, or for buyers who want seats together, guaranteed delivery before travel or a specific area that has gone at face value.
On 1BoxOffice you can compare listings by sector, check whether seats are sold together and read the delivery terms before paying. Always check the listing notes for any restriction on supporter affiliation or nationality before you buy.
All tickets for the Allianz Stadium are issued in the holder's name and in digital format this season, and valid ID is required at the entrance. That makes it important to buy through a marketplace that handles the name details properly rather than through informal channels.
Members of Juventus' supporters' clubs follow a separate route through their own club officials, which takes further seats out of the general pool. With member, club and hospitality sales all running before the public sale, the stock left for general buyers is smaller than the stadium's capacity suggests.
Five factors shape the price here. Seat location comes first, with central seats in the Tribuna Ovest at the top of the range. Demand follows, driven by the stakes of the final matchday. Timing matters as prices move in the final fortnight, the Europa League context keeps face values moderate and hospitality tier sets the ceiling for the 2026/27 season.
| Ticket Type | Resale Price Range | Best For | Notes |
|---|---|---|---|
| Upper tier ends and corners | £45 – £75 | Budget-conscious fans | Full view of the compact bowl |
| Long sides, upper tier | £60 – £100 | First-time visitors | Elevated side-on view from the Tribuna Est or Ovest |
| Lower tier central | £90 – £150+ | Fans who want to be close | Near the halfway line, close to the pitch |
| Premium seating | £130 – £220+ | Couples and small groups | Central Tribuna Ovest seats with padded chairs |
| Hospitality / VIP | £200 – £450+ | Corporate guests and special occasions | Lounge access, dining and a premium seat |
Prices reflect typical resale ranges and may change as demand and availability shift closer to the match.
For reference, Juventus priced general admission for this match between €24 and €135 at face value, with hospitality starting from €199. Resale prices sit above those levels for well-placed seats, particularly once the club's own stock in the central sectors has gone.
Hospitality is relatively accessible for a club of Juventus' size. With packages starting from €199 at face value, premium seats for a Europa League night cost a fraction of the equivalent for a major Champions League or Serie A fixture, which makes this a good match to try the experience.
Compare the total including fees rather than the headline figure. Two seats in the same sector can end up closer in price than they first appear once booking and delivery are added, so compare like for like before you commit.
Prices also react to the table. If both clubs go into matchday eight still chasing a top-eight finish, the upper end of each range becomes more common in the final fortnight. If one side has already qualified, demand may ease, although the travelling Basque support keeps interest steady.
Group size affects price as well. Pairs and single seats appear more often than larger blocks, and four or more seats together in a central sector are scarcer as the date approaches. Splitting a group into pairs across neighbouring rows can bring the average price down without losing much of the view.
The Allianz Stadium opened in 2011 on the site of the old Stadio delle Alpi and holds around 41,500 in a two-tier bowl close to the pitch, fully covered by the roof. For UEFA matches it is known as the Juventus Stadium. The Curva Sud behind one goal is the home of the most vocal support, the Tribuna Ovest holds the premium seating and the away fans sit in a designated corner sector. The Allianz Stadium seating plan shows the sectors before you choose.
| Area | What It Suits | Pricing Bracket | Guidance |
|---|---|---|---|
| Curva Sud | Home fans chasing atmosphere | Mid | Juventus' loudest end, with flags and constant singing |
| Curva Nord | Home fans wanting a lively end view | Mid | Second home end with a good view down the pitch |
| Tribuna Ovest, central | Premium and hospitality buyers | High | Main stand with the tunnel and lounges |
| Tribuna Est | Neutral buyers and families | Mid to high | Opposite long side with a clear view in a calmer setting |
| Settore ospiti (away section) | Real Sociedad supporters | Club allocation | Corner sector with its own entrance; sold through Real Sociedad |
| Upper tier corners | Budget buyers | Lower | Angled but close views at this compact ground |
Neutral buyers should choose the Tribuna Est and avoid Real Sociedad blue and white in home sectors. Stewards can move visiting supporters found outside the away section. For matchday details from transport to entry, the Allianz Stadium tickets guide covers the whole ground.
Row choice matters less here than at bigger grounds, because the stands sit close to the pitch and even upper-tier seats feel near the action. The middle rows of each tier give a strong balance of view and atmosphere, while the front rows of the lower tier bring you almost level with the players.
The ends offer a different experience. The Curva Sud is where Juventus' noise starts, and seats behind the goals suit visitors who want atmosphere more than analysis. The view of play at the far end is limited, but the compact design means even end seats feel close to the pitch.
The roof keeps the rain off, but late January evenings in Turin are cold and often foggy. Dress warmly and allow time for the security search at the gates, where ID is checked against the name on the ticket.
Accessible positions for wheelchair users and their companions are available, but they are allocated through the club. If you need an accessible seat, contact Juventus' supporter services before buying on the resale market, as standard listings may not suit specific access requirements.
Juventus' hospitality is based in the Tribuna Ovest, with lounges, dining and boxes along the halfway line. For this match, premium and VIP packages went on sale before general tickets, starting from €199.
| Hospitality Option | Typical Buyer | Main Appeal |
|---|---|---|
| Premium seat | Couples and solo visitors | Central padded seat with lounge catering |
| Lounge dining package | Small groups marking an occasion | Italian dining before the match and drinks at half-time |
| Private box | Corporate hosts | Dedicated space with catering and a pitch view |
| VIP package | Fans who want the full experience | Top-tier lounge, central seat and extra matchday touches |
Inclusions vary by package, so check the listing for dining times and drinks. Smart casual is the norm, and club colours are welcome in home hospitality areas.
For corporate groups, confirm arrival times early. Lounges open well before a 21:00 kick-off, and guests usually leave close to midnight, so arrange transport back to the city in advance.
Juventus issue all home tickets digitally from the 2026/27 season, and every ticket carries the holder's name. Every listing shows its delivery type before purchase.
| Delivery Type | What to Check |
|---|---|
| Mobile ticket (club app transfer) | That the ticket reaches your account and the name matches your ID |
| Digital wallet ticket | That the barcode loads in your phone wallet before you travel |
| E-ticket (PDF) | That the file shows the right sector, row and seat |
| Hotel delivery | That your hotel expects the tickets and holds them in your name |
Read the listing notes for how the name on the ticket is handled and for any restriction on nationality or supporter affiliation. Bring valid photo ID, charge your phone and turn up the screen brightness, since a saved screenshot can fail to scan.
From the centre, take Turin Metro Line 1 to Bernini, then the matchday shuttle or a local bus for the final stretch to the ground. Porta Nuova and Porta Susa stations both connect to Line 1, so the route is the same for visitors arriving by train.
Plan the journey back too. The shuttles and buses fill quickly after the final whistle, and waiting in the stadium for a few minutes often makes the trip back to the city easier.
Expect digital tickets to arrive close to matchday. Many sellers transfer tickets through the club's system only in the final weeks, so listings often show delivery a few days before kick-off. That is normal, and the order page shows the expected dispatch window so you can plan around it.
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Step1
Find the fixture
Search for the Juventus and Real Sociedad match on 28 January 2027 and open the event to see every listing.
Step2
Set up your account
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Step3
Filter by sector
Narrow listings by stand and tier, or choose hospitality if you want the full package.
Step4
Read the listing notes
Look for restrictions, name details and delivery method before you choose.
Step5
Choose your quantity
Select how many seats you need and check whether they are guaranteed together.
Step6
Review the total
Check the full price, including fees, before moving to payment.
Step7
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Step8
Follow your order
Use track order to see when your tickets are dispatched and how they will arrive.
Overseas buyers should favour mobile ticket delivery to avoid relying on a courier or a local collection, and make sure the name on the ticket matches the ID you will carry. If you are travelling as a group, filter for listings that guarantee seats together and confirm the arrangement before paying. Turin airport has direct flights from across Europe, and Milan's airports are a short train ride away for wider connections.
The date and kick-off time for the final matchday are fixed, as all Europa League league phase games that night are played at once. The 21:00 start means a late finish, so most visitors are better off staying until the following morning. Real Sociedad supporters travelling from the Basque Country will find connections through Bilbao, Barcelona and Madrid.
Juventus have one of the richest records in the history of this competition. They won the UEFA Cup in 1977, 1990 and 1993. Their current stadium in Turin also hosted the 2014 Europa League final. Returning to the competition as Serie A's sixth-placed side, they will expect to reach the knockout rounds, and a home game on the final night is the kind of fixture where they usually deliver.
Last season Juventus competed in the Champions League and went out in the knockout phase play-offs, so the step down to the Europa League is a reminder of how much the club's European standing matters to its supporters. A strong run in this competition would be a welcome response, and the Real Sociedad game is a key part of it.
Real Sociedad's European history is shorter but distinctive. The club's best run in this competition came in 1988/89, when they reached the UEFA Cup quarter-finals, and in the early 1980s they won back-to-back Spanish titles and reached a European Cup semi-final. Their return to European football this season, as Copa del Rey winners after a year away, has given their supporters a new chance to travel.
The cup win that brought them here was hard earned. Real Sociedad beat Athletic Club in the semi-finals and then needed penalties to see off Atlético Madrid after a 2-2 draw in the final at La Cartuja. That cup run has lifted the mood around the club, and many supporters will see the trip to Turin as a chance to extend a special season.
The clubs have met before, though not in this competition. In the 2003/04 Champions League group stage, Juventus won 4-2 in Turin in October 2003, at the old Stadio delle Alpi, before a goalless draw in San Sebastián in November. That makes this the first Europa League meeting between the sides and the first at the current stadium.
For buyers, a first meeting in the competition carries its own appeal. There is no recent grudge and no record to protect in the Europa League, only two clubs with long European histories meeting on the night the league phase is decided. That combination of novelty and stakes gives the tie a sense of occasion from both ends of the ground.
Visiting supporters use the settore ospiti, a corner sector with its own entrance, sold through Real Sociedad.
No, Spanish nationals may only buy for the away section through Real Sociedad, and home-sector tickets can be cancelled.
Yes, tickets carry the holder's name and valid photo ID is checked at the entrance.
Yes, many listings guarantee adjacent seats, and the notes on each listing state how a group will be seated.
Take Metro Line 1 to Bernini, then the matchday shuttle or a local bus for the last part of the journey.
Sources: Juventus official club and ticketing information, Real Sociedad official club information, UEFA competition and match records, AiScore head-to-head records plus Al Jazeera and ESPN reporting on the 2026 Copa del Rey final.