Buy Juventus vs Genoa tickets for the 2026/27 Season and the fixture is listed for Sunday 17 January 2027 with a 20:00 kickoff at the Allianz Stadium. Treat that as scheduled rather than settled: Serie A has confirmed exact slots only through the early rounds of the season, so a mid-January date can still shift by a day or a few hours once the broadcasters choose.
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Here is the practical reason to look at this one. Juventus are among the most expensive clubs in Europe to watch when the opponent is Milan, Inter or Napoli, yet resale listings for this fixture have opened from around £51. It is one of the more affordable routes into a stadium that most visitors assume is out of reach.
The football comes with a caveat. In fourteen Serie A visits to this ground, Genoa have never won. Ten defeats, four draws, six goals scored against twenty-three conceded. Buyers come for the occasion and the venue rather than for an even contest.
The Allianz Stadium holds 41,507, which is compact for a club of this size, yet Juventus fill it week after week regardless of the opponent. That is the first thing to understand: the ceiling on availability here is the ground rather than the appeal of the visitors.
Genoa bring a modest travelling contingent by contrast. The visiting sector holds roughly 2,019 places between the east and north stands. At the most recent meeting in April 2026 only 334 Genoa supporters made the trip, out of a total crowd of 40,585. The away end is not what makes this fixture hard to get into.
Season tickets are. Juventus sell three subscription tiers for 2026/27, running from 529 euros for the Base package up to 647 euros for the Star version that includes European and cup matches, with prices held level rather than raised. Renewals and new subscriptions were processed across late June and early July, long before any single-match buyer looked at January.
Calendar position adds to it. A third-week-of-January fixture is the first or second home date after the winter break, a point when Italian crowds return in numbers after several weeks away. Subscription usage rules also bite here: holders who want priority renewal for the following season must attend a set proportion of matches, which discourages them from releasing seats in the new year.
There is also the venue's own pull. This was the first modern stadium in Italy owned outright by the club that plays in it, built on the footprint of the ground it replaced and opened in 2011 with no running track and stands close to the pitch. For a travelling supporter ticking off European stadiums, the building is part of the reason for going.
Eventually yes, though not first. Juventus release single-match tickets in phases: holders of the club's membership programmes get an exclusive window, then general sale opens to everyone, typically around three weeks before the fixture. Purchases are capped at four tickets per transaction.
Two conditions catch people out. Residents of the visiting club's province are sometimes required to hold a Juventus Card before they can buy in home areas, a restriction the club applies fixture by fixture on police advice. And the club sells only through its own channels now, with physical ticket agents no longer used.
The bigger change for 2026/27 is entry itself. Juventus have moved to fully digital access: the Juventus Card has been retired, subscriptions load into the club's stadium app, entry works by near-field communication rather than a scanned barcode. The club states plainly that the switch is designed to counter both counterfeiting and unauthorised resale.
That matters for anyone buying on the secondary market, so read it carefully rather than skimming. Check the delivery method on any listing before you pay, confirm exactly how the seller will transfer entry rights to you, then give the attendee's full name at the point of purchase. A listing that cannot explain how you get through the turnstile is not a listing to buy.
The sale sequence is worth knowing in outline. Membership holders get the exclusive first window, general sale follows for everyone else, then the club works through whatever remains in the weeks before kickoff. Because purchases are capped at four per transaction, the inventory that reaches the open market arrives in small parcels rather than large blocks.
Within those limits the resale market remains the route that stays open after the club's own windows close. Listings come from subscription holders who cannot make a January Sunday evening, from members who bought their four and need to move one, from corporate seat holders releasing a date they will not use.
Five forces set a Serie A resale price: seat location, how hard both supports are chasing tickets, where the fixture falls in the calendar, what is riding on the result and whether hospitality is included. This fixture sits at the gentler end of most of them, which is exactly why it is worth a look.
Face value gives you the anchor. Juventus price the ends around 40 to 45 euros, the east stand between roughly 60 and 135 euros depending on how central you sit, the west stand between about 75 and 120 euros, with reduced rates from 30 euros for under-14s. Resale sits above that because it reflects what buyers who missed the club window will pay.
| Ticket Type | Resale Price Range | Best For | Notes |
|---|---|---|---|
| Tribuna Sud and Tribuna Nord | £51 – £85 | Buyers who want the lowest entry price into the ground | The ends behind the goals, where the organised home support gathers |
| Tribuna Est, lateral | £75 – £120 | A side-on view without central pricing | The east side runs in multiple rings. Lateral blocks hold availability longest |
| Tribuna Ovest, lateral | £105 – £165 | The main stand side at a sensible price | Closer to the tunnel and the premium facilities than the east side |
| Central blocks, either side | £150 – £260+ | Supporters who want the halfway line | Small blocks with thin supply. These move earliest in every sale phase |
| Hospitality and VIP | £300 – £700+ | Business guests or a matchday built around the catering | Juventus run an extensive premium operation. Committed early for the season |
Prices reflect typical resale ranges and may change as demand and availability shift closer to the match.
This ground was designed for watching football rather than athletics, which changes the calculation. The stands sit tight to the touchlines on all four sides with no track between the crowd and the pitch, so even the lower-priced positions give a clean view. The Allianz Stadium seating plan shows how the rings and sectors stack around it.
If you are planning around more than one match, the wider Allianz Stadium listings cover the ground's other fixtures across the season. Access runs through gates lettered A to K, each serving a specific group of sectors, so check which letter your ticket carries before you set off rather than at the perimeter.
| Area | What It Suits | Pricing Bracket | Guidance |
|---|---|---|---|
| Tribuna Ovest, central | Reading the game from the halfway line | Highest | Premium seating, hospitality and the tunnel sit on this side. Quickest access routes |
| Tribuna Ovest, lateral | Main stand side without central pricing | High | The sensible step down. Sightlines barely change along the same ring |
| Tribuna Est, central | A full view of the pitch facing the main stand | Medium to high | Often better value than the equivalent west block for a near-identical view |
| Tribuna Est, lateral and upper rings | The widest angle at a moderate price | Medium | Nothing here feels distant. The most reliable availability in the ground |
| Tribuna Sud and Tribuna Nord | The ends, where the singing comes from | Lowest | Behind the goals. Expect to stand for long stretches and to be among committed support |
| Settore Ospiti | Genoa supporters, segregated | Low to medium | Roughly 2,019 places between the east and north stands. Genoa colours belong here and nowhere else |
Scale is the thing visitors from England most often misjudge. At 41,507 this is a smaller ground than the Etihad, St James' Park or the San Siro, built deliberately tight after the cavernous ground it replaced was demolished. The effect is that the difference between a lower-priced seat and an expensive one is narrower here than the price gap implies.
Neutral buyers and mixed groups do best in the lateral blocks of the Tribuna Est. The view faces the main stand, the price sits well below the west side, none of it puts you inside an organised section. There is also a dedicated family area for anyone travelling with younger children.
Juventus operate one of the deeper hospitality programmes in Italian football, which follows from owning the building rather than renting it from a municipality. The premium areas are concentrated along the west side alongside the tunnel and the media positions.
| Hospitality Option | Typical Buyer | Main Appeal |
|---|---|---|
| Premium seating in the west stand | Supporters upgrading from general admission | Central padded seating with indoor access either side of the match |
| Lounge packages with dining | Groups marking an occasion | A served meal before kickoff, which counts for a January evening in Turin |
| Executive boxes | Companies hosting clients | A private heated room with its own view, suited to a late winter kickoff |
| Premium resale listings | Buyers who missed the club window | The realistic route into the west side once subscriptions are accounted for |
There is a genuine argument for it on this date rather than simply a comfort one. A 20:00 kickoff in the third week of January means arriving in a city where winter evenings sit close to freezing, with the stadium out on the northern edge of Turin rather than in the centre. A package that includes food and somewhere warm solves a logistics problem.
One point on how the premium inventory behaves at this club specifically. Because Juventus own the stadium outright rather than leasing it, the corporate areas are sold as season-long commitments to a settled base of companies, which leaves less floating stock than at grounds where a municipality controls part of the building. Late hospitality availability for any fixture here is unusual.
On accessibility, the ground provides wheelchair positions with companion spaces across the stands, with dedicated access routes through the gate system. Numbers are finite, so arrange these directly and early rather than assuming availability close to the date.
Italian football runs on named tickets, where Juventus have gone further than most. For 2026/27 the club has moved to fully digital entry, so the mechanics of how you receive and present a ticket matter more here than at almost any comparable ground.
| Delivery Type | What to Check |
|---|---|
| Mobile or app-based ticket | Confirm which app or wallet is used and how the transfer reaches you. Keep the phone charged, because a screenshot will not work |
| Electronic ticket (PDF) | Check the listing states this is accepted for the sector you are buying, since the club has moved away from barcode entry |
| Local collection | Confirm the collection point, its hours and what identification you must bring |
| Courier delivery | Rare for this ground now. If offered, confirm what physical item is actually being sent |
Read the listing notes in full on this fixture in particular. The name on a ticket must match the identification the attendee carries, entry is checked at the gate rather than negotiated there, then the sector letter on your ticket determines which gate you use. Bring photo identification whatever the delivery method.
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Step1
Open the fixture listing
Start on the January listing and check the date and kickoff line. Serie A confirms mid-season slots late, so the hour can still move.
Step2
Set up your account
Browsing needs nothing, but you will need to create an account to complete a purchase and to keep the order details together afterwards.
Step3
Check the delivery method first
This ground has moved to fully digital entry, so how a ticket reaches you matters more than the price. Filter for listings that state the method clearly.
Step4
Choose your side, then your budget
Decide between the west stand, the east stand or the ends before filtering on price. At this ground the side matters more than the row.
Step5
Set the quantity early
Club sales cap at four tickets per transaction, which shapes what reaches resale. Fix your group size before comparing listings.
Step6
Enter attendee details exactly
Give names as they appear on the identification each person will carry. Italian named-ticket rules are enforced at the turnstile.
Step7
Complete the secure checkout
Confirm the sector, quantity, delivery method and total before authorising payment. Your confirmation email is the record of exactly what you agreed.
Step8
Follow the order through
Use track order to watch the status to delivery, then check again in the week of the match in case the slot moves.
Turin is a straightforward European city break with an airport a short ride from the centre, though the stadium itself sits out to the north rather than downtown. The metro runs to Bernini with matchday shuttles onward, several bus routes serve the ground directly, plus around four thousand parking spaces laid out across numbered lots for anyone driving.
The January timing is worth planning around. Evening temperatures in Turin at that point in the winter sit close to freezing, the stadium is an open bowl, a 20:00 kickoff finishes around ten. Book accommodation you can move while the slot remains unconfirmed.
Turin itself repays the trip beyond the football. It is a compact northern Italian city with a dense centre, so a January weekend built around a Sunday evening kickoff leaves most of two days free. That matters more here than at a ground in a major tourist capital, because the stadium visit is the reason for travelling rather than an add-on.
Two further points before you pay. Seats-together requests have to be made at the point of purchase, because sellers list in fixed blocks that cannot be rearranged afterwards. And if the return leg suits your calendar better, the Stadio Luigi Ferraris listings cover Genoa's home fixtures at one of the oldest grounds in Italian football.
The edge here is a streak rather than a rivalry. Fourteen Serie A matches have been played between these clubs at this stadium since it opened. Genoa have not won any of them. Ten Juventus victories, four draws, nine home clean sheets, six Genoa goals across fifteen years of visits.
The pattern set itself immediately and then hardened. The very first league meeting at the new ground, in October 2011, finished 2-2, which remains the only occasion Genoa have scored twice here. They have managed a goal in just five of the fourteen. The heaviest defeat came in April 2017, a 4-0 in the run-in of a season Juventus swept domestically.
One afternoon came closer than the record suggests. In October 2019 Juventus played much of the match a man short, Genoa pushed for a result, then the game was settled from the penalty spot deep into stoppage time. The return meeting at the Stadio Luigi Ferraris has always been the friendlier half of the pairing for the visiting side.
What makes the January edition worth attending is not the likelihood of an upset. It is that a fixture with this record prices like a fixture with this record, which puts one of the better stadiums in Europe within reach of a buyer who would never get near the Turin derby or a visit from Milan.
All figures below cover Serie A meetings at the Allianz Stadium with Juventus as hosts, from the ground's opening in 2011.
| Metric | Total |
|---|---|
| Matches played | 14 |
| Juventus wins | 10 |
| Genoa wins | 0 |
| Draws | 4 |
| Juventus goals | 23 |
| Genoa goals | 6 |
| Biggest Juventus win | 4-0 |
| Biggest Genoa win | None recorded in this scope |
| First Serie A meeting in scope | 22 October 2011 |
| Most recent meeting in scope | 6 April 2026 |
Totals calculated from the verified match-by-match record below. Matches at the grounds Juventus used before 2011, cup ties and every fixture in Genoa are excluded from this scope.
| Date | Score |
|---|---|
| 06 Apr 2026 | 2-0 |
| 29 Mar 2025 | 1-0 |
| 17 Mar 2024 | 0-0 |
| 05 Dec 2021 | 2-0 |
| 11 Apr 2021 | 3-1 |
| 30 Oct 2019 | 2-1 |
| 20 Oct 2018 | 1-1 |
| 22 Jan 2018 | 1-0 |
| 23 Apr 2017 | 4-0 |
| 03 Feb 2016 | 1-0 |
| 22 Mar 2015 | 1-0 |
| 27 Oct 2013 | 2-0 |
| 26 Jan 2013 | 1-1 |
| 22 Oct 2011 | 2-2 |
Scores listed Juventus first. Every result cross-checked against at least two independent records.
Two patterns stand out from that column. Juventus have kept a clean sheet in nine of the fourteen, while no meeting here has produced more than four goals in total. This has been a controlled, low-scoring fixture rather than an open one, which is worth weighing if you are choosing between a seat behind a goal and one along the side.
Demand tracks the opponent. A mid-table visitor on a January Sunday draws far less resale competition than Milan, Inter or the Turin derby, for the same stadium and the same seats.
Juventus moved to fully digital access for 2026/27, with entry handled through the club's stadium app rather than a card or printed barcode. Confirm the delivery method on any listing before paying.
Members get an exclusive first window, then general sale opens to everyone roughly three weeks before the match. Residents of the visiting club's province may face extra conditions.
In the visiting sector between the east and north stands, which holds roughly 2,019 places. Visiting colours are not admitted elsewhere in the ground.
Take the metro to Bernini and a matchday shuttle onward, or use one of the bus routes that serve the ground. Several thousand parking spaces exist for anyone driving.
Sources: official Juventus club pages for the stadium specification, subscription tiers, sale phases and the move to digital access; Lega Serie A for fixture scheduling; Italian stadium and ticketing references including Archistadia and Juventus News for sector layout, capacity, gate structure and transport; Calcio e Finanza and Goal Italia for the 2026/27 subscription and single-match pricing structure; and match data from Sky Sport Italia, football-data.co.uk archives and ESPN records for the verified head-to-head results and attendance.