In this guide
Seven Premium Areas and Two Matchday ExperiencesWhat Each Lounge Costs, and Why the Opponent Sets the BillThe Biggest Hospitality Matches of 2026/27Europa League Hospitality: Packages from €175 to €199Can the Coppa Italia Offer Better Hospitality Value?Is It Worth the Premium over a Tribuna Est Seat?Booking from the UK or the Gulf: The Club Route and the Resale RouteFAQsJuventus sells its Premium and VIP packages for a Europa League night at the Allianz Stadium from €199 a head in 2026/27, and supporters who bought the Legends Club for the Inter match last season reported paying €2,200. Juventus hospitality is not one product at one price. The Juventus Premium Club has seven areas, with two matchday experiences offered alongside them. The club publishes a single "from" figure per match rather than a tariff, and supporter-reported prices show the opponent moving the bill by a factor of three to five.
Article Summary: Hospitality at the Allianz Stadium was priced from €199 (about £165) per person for Juventus v Omonia in 2026/27, with the entry price varying by match, and supporters reported paying over €2,000 for the Legends Club on derby day last season. The club's offer comprises seven Premium Club areas and two separately offered matchday experiences, and no membership is needed to buy a single-match place.
- The club's Premium and VIP packages for Juventus v Omonia (Europa League, 26 November 2026) were listed from €199 per person as of 4 November 2026
- Supporter-reported 2025/26 prices put Club Omar Sivori at €199 (Parma) to €600 (Inter) and the Legends Club at €425 to €2,200 for the same two matches
- Private buyers can book two to four places per match through the club, companies two to ten, and names lock four days before kick-off
- Resale hospitality listings for Juventus home matches on 1BoxOffice ran from £300 to £1,500+ per seat as of 4 November 2026
The structure matters because the club's own site describes the areas but not the prices, and most resale pages quote a sterling range with VAT added separately and no date attached. This guide sets out the available club starting prices and selected historical, supporter-reported lounge prices, dates each one and shows where the club route, the resale route and the Juventus tickets listings on 1BoxOffice overlap, so you can judge whether a lounge place is worth the premium over a central seat in the Tribuna Est.
Seven Premium Areas and Two Matchday Experiences
The Juventus Premium Club is the umbrella name, not a single lounge. The club's own hospitality FAQ lists seven areas: the Sky Boxes, Club Gianni e Umberto Agnelli, the Legends Club, Club T100, Club Giampiero Boniperti, Club Omar Sivori and the 1897 Lounge. Two packaged products sit alongside them on the single-match page, the Sky Lounge Experience and the J|Hotel VIP Experience. Everything except the 1897 Lounge is in the Tribuna Ovest, the main stand behind the dugouts, which is why the Allianz Stadium tickets inventory for hospitality is so thin in a 41,507-capacity ground.
| Area | Where you sit | What is included | Who it suits |
|---|---|---|---|
| Club Omar Sivori | Ovest 2, block 202 (upper tier, long side) | Informal lounge, pre-match buffet, open bar on beer, wine and soft drinks, half-time drink, hostess service | First-time visitors and couples who want comfort without a seated meal |
| 1897 Lounge | Est 1, block 114 (the only hospitality on the east side) | Relaxed lounge, buffet and drinks from around two hours before kick-off, pitch-facing view from the Tribuna Est | Anyone who wants the central Est sightline with lounge access |
| Sky Lounge Experience | Ovest 1, sector 105 | Four-course pre-match menu served at the table in the Sky Box Lounge from two and a half hours before kick-off | Diners who want a proper meal before the match |
| J|Hotel VIP Experience | Ovest 2, sector 203 (central) | Buffet and aperitif at the club's J|Hotel next to the ground, then a central upper-tier seat | Groups staying at the hotel or arriving straight from the airport |
| Legends Club | Tribuna Ovest: a pitch-facing indoor lounge, with reserved padded seats in the grandstand outside it | Full menu with table service, open kitchen, half-time bar, dedicated account service, reserved parking, club legends in attendance | Corporate guests and big-match occasions |
| Club Giampiero Boniperti | Tribuna Ovest, close to the pitch | Informal but comfortable hospitality service | Sold out for single matches as of 4 November 2026 |
| Club T100 | Halfway line behind the dugouts, 7.5 m from the pitch | Luxury armchairs, restaurant with bookable tables, nearest car park on season deals | Season buyers; priced on request |
| Sky Box | Private boxes with pitch views | Ten armchairs, customisable interior, use as a meeting room seven days a week, optional dedicated waiter | Businesses; priced on request |
| Club Gianni e Umberto Agnelli | Shared with the club's directors and guests | The most exclusive service in the ground | Invitation and request only |
Two naming traps catch buyers every season. "Premium Club" and "Legends Club" are not rival products; the Legends Club is one room inside the Premium Club. And the Legends Club is two spaces, an indoor lounge facing the pitch and a block of grandstand seats outside it, so the matchday view comes from the seats rather than the lounge, and differs from a Sky Box balcony even though both are sold as premium Ovest. One supporter on an Italian forum adds a third warning: buy the Legends Club on the club website and you may be placed in "Legends Club Nord", the off-centre end of the block, because web buyers cannot pick a seat. The Allianz Stadium seating plan shows where 105, 114, 202 and 203 fall, and our guide to the best and worst seats at the Juventus Stadium covers the general-admission alternatives in each stand.
What Each Lounge Costs, and Why the Opponent Sets the Bill
The club publishes one headline figure per match that covers every Premium and VIP product, and for 2026/27 that figure was €199 (about £165) for Juventus v Omonia and the lower-demand Serie A dates on sale in November 2026; it moves match by match, and the club does not say which lounge the entry price buys. The most recent lounge-by-lounge figures are historical, forum-reported prices from 2025/26, posted by supporters relaying the club's June 2025 announcement, and they remain the best guide to how far the price stretches once a big name arrives. The table uses the two matches in that announcement, Parma at the bottom of the demand curve and Inter at the top.
| Package (2025/26, supporter-reported) | Lower-demand match (v Parma) | Derby d'Italia (v Inter) | Multiple |
|---|---|---|---|
| Club Omar Sivori | €199 (about £165) | €600 (about £500) | 3.0x |
| Sky Lounge Experience | €295 (about £245) | €900 (about £750) | 3.1x |
| J|Hotel VIP Experience | Not listed | €450 (about £375) | n/a |
| Legends Club | €425 (about £355) | €2,200 (about £1,830) | 5.2x |
| Sky Box, T100, Club Agnelli | On request | On request | n/a |
Sterling figures use the European Central Bank rate of €1 to £0.83 from late October 2026 and are indicative. The club's own announcement for the same two matches quoted hospitality generally "from" €199 against Parma and €450 against Inter, without naming a lounge, so a quoted Legends Club price should always come with the seat location attached.
Two things changed in 2025/26 and still apply. Supporters report that hospitality was unbundled from the standard ticket, so you can no longer add a lounge to a general-admission seat; the lounge place is the ticket. And the club put its 2026/27 season premium seats on a waiting list in April 2026, with the entry price for a season in the Premium Club starting at €3,400 plus VAT (about £2,830 before VAT) according to the club's season-ticket announcement. For the big Serie A dates the Serie A tickets market is where most overseas buyers end up, because the club allocation for a derby is gone weeks before the general sale.
The bands below are the indicative editorial ranges published on 1BoxOffice's Juventus listings page on 4 November 2026, not live quotes or inventory figures. They describe a typical season rather than a specific match, and a derby listing will land at the top of each band.
| 1BoxOffice listing type | Indicative range (GBP, listings page, 4 November 2026) | What you get |
|---|---|---|
| Premium seating | £300 to £600 | Padded central Ovest seats, dedicated entrance, hospitality concourse |
| Hospitality lounge | £550 to £1,100 | Central seat, pre-match dining, bar service, private indoor space at half time |
| Matchday experience packages | £380 to £900 | Premium seat plus extras such as a J-Museum visit or a partner-venue meal where offered |
| Executive box | £1,200 to £2,500+ | Private group space, indoor viewing, outdoor seats, waiter service |
The Biggest Hospitality Matches of 2026/27
Demand at the Allianz Stadium is not spread evenly. One match already played and three still to come absorb most of the hospitality interest this season.
- Juventus v Napoli, already played on 1 November 2026, showed how the top of the Serie A range works: the best standard seat (Est 1, sector 114) cost €225 at full price, and the club's hospitality page for the match carried no published entry price
- Juventus v Torino, the Derby della Mole, is set for 6 January 2027, and Juventus v Torino tickets in the lounges are usually among the earliest Serie A hospitality to sell
- Juventus v Roma on 7 March 2027 traditionally prices between a standard match and a derby
- Juventus v Inter Milan falls on Matchday 36, the weekend of 16 May 2027 on the club's published calendar, with the kick-off time still to be confirmed, and is the match the Legends Club tariff is built around
Serie A dates and times are usually confirmed only a few weeks ahead, so a May derby bought in November carries a real chance of a shifted kick-off. The club's terms treat a hospitality ticket as valid for the rescheduled date; check the refund wording of whichever seller you use before paying for a derby six months out.
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Europa League Hospitality: Packages from €175 to €199
Juventus finished sixth in 2025/26, so there is no Champions League hospitality at the Allianz Stadium this season. The upside for a buyer is that the Europa League league phase is the lowest-priced route into the lounges the club has offered in years. Juventus v Omonia on 26 November 2026 and Juventus v Real Sociedad on 28 January 2027 are the two league-phase nights still to come. For Omonia the club's Premium and VIP packages were listed from €199 against a best standard seat (Est 1, sector 114) of €59, a gap of about €140. For Real Sociedad the match page listed packages from €199 in November 2026 while the club's ticket portal showed a lower €175 entry price, against €135 for the same Est 1 seat, so the premium there is between about €40 and €65. The club does not state which lounge the entry price covers, so check the named hospitality area and its inclusions before purchasing rather than assuming a buffet or open bar.
Resale Europa League tickets for the two Turin league-phase nights were listed in a £200 to £450+ hospitality band on 1BoxOffice as of 4 November 2026. A knockout run from February changes the picture: the opponent, the round and a potential Champions League place for the winner all push demand up, and the knockout ties are where late-season hospitality prices are most likely to spike.
Can the Coppa Italia Offer Better Hospitality Value?
One supporter who uses the Legends Club regularly points to the early Coppa Italia rounds as the cheapest way to sit in it, and reports paying just over €200 for a Legends Club place at a cup tie against a lower-ranked side in a previous season, a fraction of the supporter-reported derby figure for the same room, the same table service and the same legends on the floor; the club has not published a 2026/27 cup tariff. For 2026/27 the home tie is Juventus v Sassuolo on 3 December 2026 at 21:00 CET, listed on 1BoxOffice with hospitality in a £150 to £350+ band as of 4 November 2026.
The catch is kick-off time. Several supporters on Italian forums say the food is better at an evening kick-off than at a 12:30 or 15:00 start, because the kitchen is serving a full dinner service rather than a lunch, and most cup ties are midweek evenings. If the goal is the Legends Club experience rather than a specific opponent, the cup is the value play, and Coppa Italia tickets also tend to carry more availability than league derbies while you decide.
Is It Worth the Premium over a Tribuna Est Seat?
For the lower and middle tiers, usually. For Juventus v Omonia the best standard seat in the ground (Est 1, sector 114) cost €59 at full price and the entry package €199, so a lounge place cost about €140 more than the best ordinary ticket; for Real Sociedad the gap narrows to roughly €40 to €65 because the standard seat is dearer. At those gaps the lounge may offer better value for visitors who prioritise dining and comfort, especially in winter when two and a half hours indoors before kick-off and 30 minutes after it has real value in Turin.
At the top of the range the case weakens. One forum regular argues that a central Tribuna Est seat makes more sense than a €2,200 Legends Club place for the Inter match, and individual visitor reviews of the Sky Lounge Experience flag two issues: the four-course menu is pre-match dining rather than a service that runs through the game, and portion sizes have drawn complaints at €250 to €550 a head in 2026. One Legends Club reviewer notes that the lounge itself looks onto the pitch through glass, so the match is best watched from the seats, and another that web buyers landed in the Nord end. None of this makes the products bad; it means the best value sits in Club Sivori, the 1897 Lounge and the J|Hotel package, and the Legends Club is a big-match or corporate purchase.
Against the rest of Italy and the Premier League, Turin is mid-priced. Inter's season premium seats at San Siro run from €5,500 to €8,500 plus VAT for 2026/27, detailed in our Inter Milan hospitality guide, while Milan priced its Sky Lounge at €220 and its Tribuna Autorità at €1,220 for the Fiorentina match in January 2027, covered in the AC Milan hospitality guide. In London, Arsenal's entry package costs £239 and its top experience £2,999 this season, which our Arsenal hospitality guide breaks down; Juventus's €199 floor is about 30 per cent cheaper at the bottom, and its supporter-reported derby peak of about £1,830 sits well below Arsenal's top package.
Booking from the UK or the Gulf: The Club Route and the Resale Route
No membership is required for single-match hospitality. The club sells it to anyone through the VIP Hospitality section of its ticket shop, with private buyers limited to between two and four places per match and companies to between two and ten, one match per transaction. The Juventus Card only enters the picture when guests live in the visiting team's region and the authorities have imposed a restriction, which does not affect a buyer flying in from London, Dubai or Riyadh. European nights carry a nationality rule instead: for Juventus v Omonia the club restricts supporters of Cypriot nationality to the away section, and the same applies to Spanish nationals for Juventus v Real Sociedad, so a Cypriot or Spanish passport holder cannot buy a home lounge place for those matches. Seasonal products, the Sky Boxes, Club T100, Club Agnelli and the Gold Experience upgrade (a walk onto the pitch during the warm-up with a dedicated waiter, marketed by the club to corporate guests) all go through a request form to the club's premium team rather than a checkout.
- Names: participant details can be edited until four days before the match if they have not been confirmed; once a hospitality ticket has been issued the name cannot be changed, so get every guest's passport name right at purchase
- Identity: the name on the ticket must match a valid photo ID at the gate, and a physical passport or ID card is the safe option for visitors
- Delivery: admission is 100 per cent digital for 2026/27, so your place must be loaded into the Allianz Stadium app or a phone wallet; the club's older hospitality FAQ still describes emailed printable tickets, so follow the app instructions in the confirmation rather than the FAQ
- Timing: lounges open two and a half hours before kick-off and close 30 minutes after the final whistle; the Sky Lounge menu is pre-match dining
- Dress: the club publishes no formal dress code and asks only that guests match the "tradition and exclusiveness" of the stand; smart casual is the norm, and away colours risk refused entry
If the club allocation has gone, which is common for derbies by the time overseas supporters look, the resale route needs one check above all others: confirm the seller can provide a valid digital ticket in your name, because Juventus tickets are named and scanned against ID and the club does not allow a name change on every match. Our guide to buying Juventus tickets without a membership covers the name-change mechanics for standard seats. On 1BoxOffice, register with 1BoxOffice before purchasing, check that the hospitality listing shows the sector and the inclusions, and you can track your order until delivery. Every order is covered by the 150 per cent money-back guarantee: a full refund of the order if the tickets are not delivered and no alternative is offered, plus a discretionary credit voucher worth 50 per cent of the order value excluding fees and taxes, capped at £125 or the equivalent, under the site terms. That cover matters more for a €900 Sky Lounge place than for a Curva seat.
FAQs
1. Is there a child price for Juventus Premium Club seats?
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No child discount applies to hospitality, and the club's two FAQs disagree on the free-entry age (under four on the Matchday Hospitality page, under five on the Premium Club page), so confirm with the club; in both cases the child sits on an adult's lap with no seat or restaurant service.
2. Does a hospitality ticket include the J-Museum or stadium tour?
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No club hospitality package includes the J-Museum or the stadium tour, which are sold separately with a 20 per cent discount for J1897 members.
3. Can you meet Juventus players in the hospitality lounges?
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Current players do not appear in the lounges, but former players host the Legends Club on matchdays and the Gold Experience upgrade adds a walk onto the pitch during the warm-up.
4. How much is a Sky Box at the Allianz Stadium?
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Sky Box, Club T100 and Club Agnelli prices are quoted on request by the club's premium team rather than published, with each Sky Box seating ten guests and doubling as a meeting room during the week.
5. Is parking included with Juventus Premium Club tickets?
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Reserved parking comes with the Legends Club and with Club T100 season seats, while Club Sivori, the 1897 Lounge and the packaged experiences do not include a space for single matches.
1BoxOffice has operated as a secondary ticket marketplace since 2006, with the sector and inclusions shown on every Juventus lounge listing and the 150 per cent money-back guarantee behind each order: a full refund where tickets are not delivered, plus a discretionary credit voucher of up to £125 under the site terms.
Sources: Juventus Matchday Hospitality FAQ and Premium Club FAQ (purchase limits, name changes, children, opening hours); Juventus ticket pages for Omonia and Real Sociedad (€199 entry price, nationality rules) and the Juventus ticket portal (€175 Real Sociedad entry price); Juventus 2026/27 Serie A calendar (Matchday 36); Juventus 2026/27 season-ticket announcement (€3,400 plus VAT); European Central Bank reference rates, 30 October 2026; VecchiaSignora supporter forum (2025/26 lounge prices, Coppa Italia and kick-off comments); TripAdvisor Sky Lounge and Legends Club reviews, 2026; 1BoxOffice Juventus listings page and terms.
