In this guide
Ten verdicts before the detailHow the bowl is numberedSector 114 and the halfway-line sweet spotEst 2: the value view from heightTribuna Ovest: premium and standard seatingCurva Sud: the loudest seats and the rules that come with themCurva Nord and the away cornerThe seats fans warn each other aboutSun, roof and the afternoon kick-offJuventus's published autumn ticket prices, sector by sectorEuropa League matchesCoppa Italia matchesFamilies, children and accessible seatingHospitality: the seven Premium Club areasNamed tickets, ID and the app: what a resale buyer must knowHow to buy the right seatChecking the sector before you payJuventus seat questions fans keep askingThe closest front-row seats at the Allianz Stadium are just 7.5 metres from the pitch, yet Juventus prices one sector, 114 in the lower Tribuna Est, at €225 for Napoli on 1 November 2026 while sector 111, three sectors along the same stand, costs €109. Proximity alone does not explain the premium; the central position is what it pays for, and that gap is the whole story of the best seats at Juventus Stadium: the ground is small, steep and roofed on every side, so the difference between a great view and a poor one comes down to the sector number, the row and whether one of the eight corner cables crosses your line to the far goal. This guide works through the bowl sector by sector using the club's price lists, the fan verdicts on the Italian forums and the seat-view sites, and the rules that decide who is allowed to sit where.
Article Summary: The strongest seats for the view are the central Tribuna Est sectors, 113 to 115 in the lower tier and 216 to 218 in the upper, from row 10 upward. The loudest end is the Curva Sud. The riskiest seats are some front-row positions in both tiers, the corner seats in line with the roof cables and anything next to the away pen in the north-east corner.
- Juventus priced sector 114 at €135 for Lazio on 18 October 2026 and €225 for Napoli on 1 November 2026, with the Curva Sud and Curva Nord at €45 and €59 for the same two matches, according to the club's price lists read in October 2026.
- The club's published Allianz Stadium capacity is 41,507 per its stadium FAQ; Italian press reports quote about 41,689, a calculation that adds the 182 seats installed in summer 2025 when the team benches moved pitchside.
- Away supporters sit in sectors 110, 211 and 212 in the north-east corner, entered through Gate E, with an allocation of around 2,000 that was 2,099 for Manchester City's Champions League visit in December 2024.
- Every ticket is named, the club's own shop limits purchases to four per buyer, entrants must show photo ID at the turnstile and, from the 2026/27 season, tickets are delivered only as digital tickets in the Allianz Stadium app or the device wallet; the club stated that its name-change tool was not available for the Lazio and Napoli home games and, for Venezia, that a decision would follow the authorities' guidance.
- The club's stadium FAQ confirms that eight stay rods at the four corners cross some sightlines and that those seats are either left out of season tickets, sold at a lower price or sold last for single matches once the clear-view seats in the sector have gone.
The verdicts below apply to any match at the ground, but the price examples are taken from the 2026/27 Serie A home games against Lazio, Napoli and Venezia, which between them cover a routine fixture, a title rival and a mid-table one. Where the club's sales rules restrict a sector to Juventus Card holders, that is noted, because it decides what a visitor can actually buy. For the full programme of home dates see Juventus tickets, where listings are sorted by stand and price.
Ten verdicts before the detail
| Rank | Seats | Verdict |
|---|---|---|
| 1 | Est 1 central, sectors 113 to 115, rows 10 to 25 | The cleanest view in the ground; 114 is the halfway line and the most expensive standard seat |
| 2 | Est 2 central, sectors 216 to 218 | The same side-on angle from height, substantially cheaper than 114 |
| 3 | Est 2 wings, sectors 214, 215, 219 and 220 | The value pick: side-on, covered, €69 to €79 against Lazio |
| 4 | Ovest 1 laterals, sectors 105 and 123 | Tunnel side and close to the benches, but corner-biased and priced like a central seat |
| 5 | Est 1 sectors 116 and 117, the family-friendly option | Calm, lower tier, next to the baby park entrance, under-14 member discounts where available |
| 6 | Curva Sud, sectors 118 to 122 and 222 to 228 | The atmosphere end; expect to stand for most matches, and often restricted to Juventus Card holders |
| 7 | Curva Nord home sectors, 106 to 109 and 206 to 210 | The cheapest way in for a home fan, end-on and next to the away pen |
| 8 | Corner seats in line with the stay rods | Highest sightline risk in the ground; the club itself sells some at a discount |
| 9 | Front rows of either tier, by seat position | Glass balustrade and metal uprights can cross the pitch; front-row views can sacrifice the overall picture of play |
| 10 | Seats nearest the away pen in 111 and 210 | Perspex screens, police lines and the noisiest neighbours in the ground |
How the bowl is numbered
The Allianz Stadium is a two-tier bowl with no third ring and no pillars. The Tribuna Ovest is the west long side with the tunnel, the changing rooms, the directors' seats and almost all the hospitality. The Tribuna Est faces it across the pitch. The Curva Sud behind the south goal is named after Gaetano Scirea and is the home of the organised support, and the Curva Nord behind the north goal holds the rest of the home end plus the away pen in its north-east corner. The club's own maps and price lists call the ends Sud and Nord rather than Curva, and label the tiers 1 and 2, so a listing that says "Est 2" means the upper tier of the East Stand, not a second-best category.
Sector numbers run in the 100s for the lower tier and the 200s for the upper, and they travel round the bowl in one sequence. In the lower tier, 105 and 123 are the two Ovest wings on every price list, 106 to 110 run along the Nord with 110 as the away sector, 111 to 117 are the Est with 114 on the halfway line, and 118 to 122 are the Sud. The upper tier follows the same logic: 203 to 205 and 229 to 231 are the Ovest wings on every list, 206 to 212 the Nord with 211 and 212 given to visiting fans, 213 to 221 the Est with 217 central, and 222 to 228 the Sud. The central lower Ovest, including sector 101, is premium seating with its own entrances, but the Ovest is not closed to the public beyond the wings.
For the Europa League game against NEC Nijmegen the club also sold lower sectors 124 and 125 at €60, upper sectors 201 and 202 at €50 and 232 at €40, and 232 was also on the Serie A list against Atalanta at €120, so those numbers are real seats that appear on some lists and not on others.
One reading note: the club writes its bands as short lists rather than ranges, so "113 - 115" on a Juventus price list means the two sectors 113 and 115, not the three from 113 to 115, and "205 - 229" means a pair of mirror-image sectors at either end of the stand. In this guide, Sud 1 and Nord 1 mean the lower tier of each end and Sud 2 and Nord 2 the upper. The block-by-block Allianz Stadium seating map shows how each sector sits against the pitch.
Gates follow the sectors. Gate D serves 111 to 113 and 213 to 216, Gate K serves 115 to 117 and 218 to 221, and 114 and 217 can use either. Gate G serves 105 and 203 to 205, Gate B serves 123 and 229 to 231, Gate C is the Sud, Gate F is the home Nord and Gate E is the away pen. Rows start at 1 nearest the pitch and the lower tier runs past row 30. One change for 2025/26 onwards matters for the Ovest: the team benches moved out of the stand and down to pitchside in summer 2025, and the club used the gap to add 80 premium seats behind the new dugouts plus 102 seats elsewhere, which Calcio e Finanza and Corriere della Sera reported in August 2025 as a rise of 182 on the Allianz Stadium capacity.
Sector 114 and the halfway-line sweet spot
Juventus consistently prices sector 114 separately, and the fans who sit there explain why. On A View From My Seat, a reviewer in row 3 of section 114 described the view as the best they had experienced at a football stadium, and a TripAdvisor Italian-language answer describes row 15 of 114 as sitting practically on the halfway line. You look across at the Tribuna Ovest, which means you watch from the opposite side to the main television cameras, with both goals equally far away and the dugouts in front of you. The one note of caution from row 31 is that the acoustics up the back are not the strongest, because the sound from the Sud rolls down the bowl rather than across it.
Sectors 113 and 115 either side of it are nearly as good and cost noticeably less. For Juventus vs Napoli on 1 November 2026 the club listed 114 at €225 full price, 113 and 115 at €189 and 112 and 116 at €145, per the price list read in October 2026. For Lazio two weeks earlier the same three bands were €135, €115 and €95. Sectors 111 and 117 at the ends of the Est are the cheapest lower-tier side seats, €75 and €80 for Lazio, but 111 backs onto the away pen and 117 touches the Sud corner, so each gives away some of the angle for the saving.
The row matters as much as the sector. The Italian fan site SpazioJ, in its guide to where the match is best seen, advises row 10 or higher in the lower tier for an overview of the whole pitch, and the seat-view site sesei.it rates row 14 of sector 116 as excellent while describing row 1 of the same sector as a seat where you watch the warm-up from 10 metres away and then see very little of the game, a verdict about that seat rather than every front row. Our pick for a first visit or a neutral is 113 or 115 between rows 10 and 25, which is the view of 114 for €36 less on the Napoli list.
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Est 2: the value view from height
The upper Tribuna Est is where the money goes furthest. The rake is steep, every seat is under the roof, and the central sectors look straight down the halfway line with no corner cable in the way. Sector 217 is the upper twin of 114 and is priced separately; 216 and 218 flank it; 215 and 219 sit outside those; and 214 and 220 are the last of the central band before 213 and 221 at the corners. The club's Lazio list on 18 October 2026 ran €95 for 217, €85 for 216 and 218, €79 for 215 and 219, €69 for 214 and 220 and €60 for 213 and 221, with under-28 rates from €29.
Set those against the lower tier and the trade becomes clear. For Lazio, 217 was €40 cheaper than 114 and €20 cheaper than 113 or 115. For Napoli the gap widened: 217 at €135 against 114 at €225. The seat is further from the players, but the view of shape and movement is better, and a TripAdvisor reviewer who sat high up notes that the steepness of the stadium gives every seat a clean line. The one thing to avoid up here is the corner: 213 and 221 are cheaper for a reason, because the far goal lengthens and the stay rods start to come into the frame.
Tribuna Ovest: premium and standard seating
The Ovest is the main stand, and most of its central lower tier is not on general sale at all. It holds the Juventus Premium Club seats behind the new pitchside benches, the executive boxes, the directors' area and the lounges, all with separate entrances. What the public can buy on every list is the two lower wings, 105 to the north and 123 to the south, and the upper tier from 203 to 205 and 229 to 231, which the club sells in matching pairs, with 124, 125, 201, 202 and 232 added to the public list for some games, 232 for Atalanta as well as NEC: 205 and 229 as the cheapest band, 204 and 230 in the middle and 203 and 231 nearest the centre. For Lazio those upper pairs were €75, €90 and €105, and the lower wings 105 and 123 were €105, the same as the costliest upper pair.
That pricing is the trap. A lower Ovest wing puts you on the tunnel side and close to the benches, but the sectors sit towards the corners rather than the centre, and a TripAdvisor review in Italian from sector 123 of the lower tier complains that the play near the far goal was lost from view. SpazioJ adds that the first seats in the first five rows near the corners of 105 and 123 have fixed camera poles in front of them. If you want the main-stand side, 203 or 231 in the upper tier gives a more central angle than 105 or 123 for the same money. If you want to be close to the dugouts, the honest answer is that the seats directly behind them are premium and bundled with hospitality.
Curva Sud: the loudest seats and the rules that come with them
The Curva Sud is where the singing starts, the choreographies unfold and the anthem is carried, and it is also the end a neutral should not buy into by accident. The lower sectors 118 to 122 are the heart of it, the upper 222 to 228 only slightly calmer. At most matches the end stands from the warm-up to the final whistle, flags and banners sit in front of the first rows, and the view is end-on, so you follow attacks towards you and away from you rather than across. The club prices both tiers of the Sud at the bottom of the list, €45 for Lazio and €59 for Napoli, and for the Napoli game it restricted every Sud and Nord sector to holders of an active Juventus Card in the subscriber, card and free-sale phases, per the club's sales notes in October 2026.
The end has had a turbulent autumn. On 6 October 2026 the Turin police unit Digos imposed precautionary measures on 22 Juventus and Torino ultras over the clashes before the Turin derby of 24 May 2026, and the organised groups of the Curva Sud stayed outside the ground for the Lazio match on 18 October in protest, which Tuttosport, TuttoJuve and Fanpage all reported. The sector was still sold, so a seat there that week was quieter than usual, but that is not the normal state of the Sud and it is not a reason to buy there for the view. The Turin derby against Torino, matchday 18 of 2026/27, is the fixture where the curva is at its most intense. For the return match, Torino host across the city at the Stadio Olimpico Grande Torino.
Curva Nord and the away corner
The Curva Nord is the other end and it is a different place. The home sectors 106 to 109 and 206 to 210 hold what Goal Italia calls ordinary supporters rather than the organised groups, and they are the cheapest home seats in the ground, priced level with the Sud at €45 and €59 for the Lazio and Napoli games. Several English-language guides, including the seating section of Football Ground Guide, describe the Nord as the home of the most passionate Juventus support; that is wrong, and the same site's own ultras guide says so. The Nord is end-on, lively on a big night and the better of the two ends for a home fan who wants a seat rather than a standing spot.
Visiting supporters are in the north-east corner: sector 110 in the lower tier and 211 and 212 in the upper, with no connection between the two levels, entered through Gate E. For the Lazio and Napoli games the club priced the away sector at €45 regardless of the home price list and sold it only to holders of the visiting club's fidelity card, so a Napoli or Lazio fan without one could not buy there; for a later visit such as Inter in May 2027, the rule is whatever that match's sales notice says, so check it. Visiting supporters are expected to use that allocation: the club's notice for the NEC game warned that away fans buying into home sectors risk cancelled tickets and a stadium ban. The allocation is usually quoted as around 2,000; Manchester City's ticket office confirmed 2,099 including 26 wheelchair bays for its Champions League visit in December 2024, split 1,016 lower and 1,083 upper. For European games Football Ground Guide reports that visitors can be held back for up to 40 minutes after the final whistle. For a sense of how Italy's other big ground handles the same problem, our San Siro seat guide covers the third-ring away sections in Milan.
The seats fans warn each other about
Juventus admits the first problem itself. The stadium's roof is held by eight steel stay rods, two at each corner, anchored to the concrete separators that divide the four stands, and the club's stadium FAQ accepts that they cross some sightlines while calling the effect minimal. The same FAQ explains how those seats are handled: some are left out of season tickets, others are sold at a lower price than the sectors next to them and only through the ticket office, and the rest go on sale for single matches only after the clearer seats in that sector have sold. That is why a corner seat sometimes appears late in a sale and why a listing marked "posto a bassa visibilità", a reduced-visibility seat, should be treated as exactly that. The Italian forum VecchiaSignora has run a thread on visibility from each sector for years, and the regulars' view is that the rod itself fades after a while but the fixed cameras do not.
The second problem is the front rows. Both tiers have a glass balustrade with metal uprights, and SpazioJ, TripAdvisor's Italian answers and sesei.it describe the same effect: the first row or two look through glass and posts, and the extent depends on the seat's position relative to an upright; the club's own booking tool flagged row 1 of sector 115 with a low-visibility warning for one buyer who asked about it. The third is the camera gear. SpazioJ lists the first seats in the first five rows near the corners of sectors 105, 106, 111, 117 and 123 as sitting behind surveillance camera poles, and a VecchiaSignora regular puts it bluntly: the problem is not the rod, it is the cameras. The fourth is the away pen. A seat in row 32 of sector 111 draws a complaint about the away-section glass breaking up the view, and the 210 seats nearest 211 face the same screens.
The seats worth checking particularly carefully before paying full price are:
- Rows 1 and 2 in either tier, where fans report glass and uprights in the line of sight, unless the point is to be within touching distance of the players during the warm-up.
- The corner-flag seats of 105, 111, 117 and 123 in the lower tier and 203, 213, 221 and 231 in the upper, where a stay rod can sit between you and the far goal.
- The first five rows at the corner ends of 105, 106, 111, 117 and 123, where the camera poles stand.
- The seats in 111 and 210 nearest the away pen, which fans report look through its screens; the complaint on record is from row 32 of 111, so the effect is strongest at the shared boundary.
- Any seat a listing marks as reduced visibility, unless it is priced as one.
The club's FAQ compares its stay rods with the partial obstructions at Camp Nou and the Allianz Arena, and the comparison is fair: no modern bowl is obstruction-free, but Turin's problem is at the corners rather than behind pillars, so it is easy to design around. Our Camp Nou seat guide covers the Barcelona end of that comparison.
Sun, roof and the afternoon kick-off
The roof covers every stand, and TripAdvisor reviews repeatedly note that the seats stay dry, although wind-driven rain can reach the front rows in a storm as at any open-fronted ground. Sun is the issue. SpazioJ notes that for afternoon kick-offs the Tribuna Est faces the sun for more than half of its lower tier, because the stand looks west. A 15:00 Sunday game in August or September can mean squinting from the lower Est for the first half, while the Ovest is generally shaded, though how much depends on the month, the row and the exact kick-off time. By the time a 20:45 game kicks off under lights the question disappears, and many Juventus home fixtures in Serie A and Europe are evening games, so check the kick-off time before paying the premium for a low Est seat on a summer Sunday. Winter is the opposite problem: the Alps are close, the upper tier catches the wind and a January evening at the back of 217 is cold.
Juventus's published autumn ticket prices, sector by sector
| Sector band | Lazio, 18 Oct 2026 | Napoli, 1 Nov 2026 | Venezia, 22 Nov 2026 |
|---|---|---|---|
| Est 1, 114 | €135 | €225 | €135 |
| Est 1, 113 and 115 | €115 | €189 | €110 |
| Est 1, 112 and 116 | €95 | €145 | €90 |
| Est 1, 111 / 117 | €75 / €80 | €109 / €125 | €69 / €75 |
| Ovest 1, 105 and 123 | €105 | €149 | €95 |
| Ovest 2, 203 and 231 (central pair) | €105 | €110 | €99 |
| Ovest 2, 205 and 229 (outer pair) | €75 | €89 | €75 |
| Est 2, 217 | €95 | €135 | €105 |
| Est 2, 216 and 218 | €85 | €120 | €89 |
| Est 2, 215 and 219 | €79 | €110 | €75 |
| Est 2, 213 and 221 (corners) | €60 | €85 / €90 | €65 |
| Sud 1 / Sud 2 | €45 / €45 | €59 / €59 | €39 / €35 |
| Nord 1 / Nord 2 | €45 / €45 | €59 / €59 | €39 / €35 |
| Away, 110, 211 and 212 | €45 | €45 | Not yet announced |
All figures are the club's full "Intero" prices before the service commission, read from the Juventus ticketing pages in October 2026; member rates sit below them by a margin that varies by match (114 was €120 for members against €135 for Lazio and €175 against €225 for Napoli) and under-28 rates in the upper tiers start at €29. These are primary-market prices, not 1BoxOffice resale prices, which move with demand. Three things stand out. First, both the fixture and the seat location move the price substantially: against Napoli the gap between the ends at €59 and sector 114 at €225 is €166, while sector 114 itself moves by €90 between Lazio and Napoli, and for Inter in September 2025 the same seat went on general sale at €395. Second, the Ovest upper central pair costs the same as the Ovest lower wings against Lazio and only €4 more against Venezia, which settles the Ovest question in favour of the upper tier. Third, the two ends moved only between €35 and €59 across these three lists, a far narrower band than the Est, because the club prices them as home-support sectors rather than view sectors.
For the biggest games the gaps are wider still. The home leg of the Derby d'Italia falls on matchday 36 in May 2027, and Juventus vs Inter is a fixture whose card requirements and sales phases will be set by its own notice, which the club publishes a few weeks before the game, so check it before buying. Juventus vs Roma on matchday 27 has no price list yet. Across the wider Serie A tickets market, Turin's lists are shaped by a 41,000-seat ground that sells at close to capacity, which keeps resale demand high for the central Est on any fixture against a top-six side.
Europa League matches
Juventus are in the Europa League rather than the Champions League in 2026/27, and the price lists reflect it. The club put sector 114 at €50 for the league-phase game against NEC Nijmegen, the lowest price that seat has carried this season, per the ticketing page read in October 2026, and for that game it also opened the extra Ovest sectors 124, 125, 201, 202 and 232 to the public. Those were match-specific prices rather than a fixed European rate, and the club sets a fresh list for each tie. The same stay-rod and front-row logic applies on a European night, but when a central lower Est seat is priced that low the value argument for Est 2 weakens, which is worth checking against the current list before buying Europa League tickets for Turin.
The home dates to watch are Juventus vs Omonia on 26 November 2026 and Juventus vs Real Sociedad in the league phase. When Juventus next qualify, Champions League nights will carry their own price list, as the 2025/26 knockout play-off against Galatasaray did at €120 for sector 114, and the Champions League tickets market for Turin will reopen with it.
Coppa Italia matches
The Coppa Italia round of 16 against Sassuolo on 3 December 2026 is priced at €75 for sector 114, per the ticketing page read in October 2026, which puts a halfway-line seat at roughly a third of its Napoli price. Cup games at the Allianz Stadium have carried the lowest central Est prices of the domestic season so far, and the Sassuolo notice did not restrict the ends to card holders, which makes Juventus vs Sassuolo a more affordable option for a Juventus supporter without a membership. Later rounds, if Juventus progress, get their own price list and sales notice, so check both; the broader Coppa Italia tickets market is where those ties appear once the club publishes them.
Families, children and accessible seating
The family-friendly seating is 116 and 117 in the lower Tribuna Est: VecchiaSignora's family-sector thread treats them as the family blocks, although the club's current price lists do not label them as such, so treat the designation as fan usage rather than a ticket category. They sit beside the Est entrance to the baby park, a free supervised area for children aged three to under six that is open to lower Est ticket holders from two hours before kick-off, per the club's fan welcome page. Children who have not turned five by match day enter without a ticket and without a seat.
Juventus members can buy under-14 tickets at a reduced rate only in the sectors and sales phases where the club offers them, which vary by match; for the Lazio game that meant the Ovest and Est upper tiers at €30 to €38, and under-14s must be accompanied by an adult under the stadium regulations. Separately, the club runs a free under-14 scheme for listed matches: in the reserved area of its ticket shop, with MyJuve credentials, the adult adds one full-price ticket and then one free child ticket in the same transaction, subject to availability, one child per paying parent or relative up to the fourth degree, open during free sale until five days before the match, and the free ticket counts towards the shop's four-per-user limit. The club's list in late October 2026 included Omonia, Sassuolo, Udinese and Monza, with Rennes already sold out. For a family the sensible buy is 116 or 117 from row 10 upward: lower tier, calm neighbours, close enough to hear the Sud clearly, and the baby park behind you. Of the two, 116 is one sector further from the Sud corner, so it is the quieter pick.
Accessible seating is handled by accreditation rather than by sector purchase. The club provides 280 places for disabled supporters plus 280 companion seats per match, including those in the away sector, all in designated areas of the Nord and Sud ends: wheelchair users sit on a platform above the last row of the lower tier and ambulatory supporters with a 100 per cent civil disability certificate, plus their companions, in the row directly below. Eligibility is limited to those two groups, with certificates issued by INPS, the Italian social security institute, or a body it recognises; a companion seat requires the certificate to state that continuous assistance is needed. Accreditation is free through the club's disabled-fans process, a standard ticket alone does not admit a wheelchair user, and anyone who needs an accessible position in a hospitality area should ask the Premium Club directly, because the accreditation scheme covers the two ends only. The one caution comes from a TripAdvisor review by a wheelchair user in the Sud, who found that the fans in the first row in front of the platform stood for the whole match and blocked the view. The Nord positions may be the better request for anyone who wants to see the game, because the home Nord generally sits where the Sud stands, though standing spectators can appear in any end on a big night, so ask the club which platform is in front of seated rows.
Hospitality: the seven Premium Club areas
The Juventus Premium Club runs seven hospitality areas, all opening two and a half hours before kick-off: the Sky Boxes, Club Gianni e Umberto Agnelli, Legends Club, Club T100, Club Giampiero Boniperti, Club Omar Sivori and the 1897 Lounge. Calcio e Finanza counted more than 4,000 hospitality guests per match across the areas in May 2025. The Sky Boxes seat ten; the Legends Club is above the boxes, and VecchiaSignora regulars warn that its seats are allocated rather than chosen, often off-centre, and that the glass in front of them limits the view; Club T100 is the option sold on proximity to the pitch. The club also sells a Sky Lounge Experience, which pairs a sector 105 seat with lounge access, and a pre-match package at the J Hotel next door.
Hospitality is priced per match by the club and bundled with the seat, so there is no sector price to compare; the 2026/27 Premium Club season ticket is listed at €3,400 plus VAT, against starting prices of €529 for a Base season ticket and €647 for the Star package that adds four Europa League league-phase games and the Coppa Italia round of 16, both quoted for the cheapest eligible sectors, per the club's June 2026 campaign and Calcio e Finanza. Hospitality is bought for the lounge, the food and the access as much as the seat, so judge it on what you want from the day. For a buyer whose priority is the view, the question to ask first is where the seat is: by the account of the forum regulars, a Legends Club seat behind glass above the boxes sees less of the pitch than row 15 of 114 for several times the money.
Named tickets, ID and the app: what a resale buyer must know
This is the section that decides whether a seat guide is useful at all. Every ticket for the Allianz Stadium is issued in the holder's name, every entrant must show a valid identity document with it, and the club's shop limits each buyer to four tickets per match. From the start of 2026/27 tickets are 100 per cent digital and must be loaded into the Allianz Stadium app or the device wallet; paper and print-at-home tickets are no longer issued. The club's name-change tool, the cambio nominativo, is opened match by match on the instruction of the local authorities: for the Lazio and Napoli home games the ticketing pages state that it is not available, and for Venezia and Udinese they say the decision will be communicated once the authorities give their guidance, so not yet open does not mean prohibited. On top of that, the club applies a residence rule in free sale that is set match by match: Lazio-region residents needed a Juventus Card to buy for Lazio, residents of the province of Venezia for Venezia, and Juventus supporters resident in Campania needed one to buy home tickets in any sector for Napoli, a match for which the card was also required for every Sud and Nord sector in every sales phase; Napoli's own supporters have separate away-section eligibility rules set by their club.
For a buyer that means three practical rules. First, the name on the ticket needs to match the ID at the turnstile, so a resale listing should be read for how the seller delivers a ticket that will carry your name or a transferable one. Second, the Sud and Nord were card-holder only for Napoli and the biggest games tend to follow that rule, which is one more reason a neutral or a Juventus supporter without a card should be looking at the Est. That advice is for neutrals and home supporters only: a visiting club's fan belongs in the away allocation, sold through the channel named in the visiting club's own sales notice and subject to the eligibility requirements announced for that match, and Napoli's own notice told its Campania-resident supporters to use that allocation and nothing else, so an away fan who buys into a home sector risks refusal at the gate or a cancelled ticket. Third, the four-ticket limit applies to the club's own shop, so a larger group buying there is two orders in two names; on a marketplace the seat count and grouping are set by each listing, so read how many seats it covers and whether they are together. The club's guidance for non-members, and the alternatives, are in our guide to buying Juventus tickets without a membership.
How to buy the right seat
Step1
Pick the fixture before the sector
The match and the sector both set the price, and the match sets the rules: a routine league game or a cup tie leaves the central Est on open sale, while Napoli restricted the ends to Juventus Card holders.
Step2
Set up an account
Create a 1BoxOffice account so that the order confirmation and any delivery updates reach you once you buy.
Step3
Filter by stand, then read the sector
Use the stand, quantity and price filters to narrow the listings, then read the section name for the tier and the sector. "Est 1 Centrale" is sold as a category covering the central lower Est rather than a promise of a specific sector, "Est 1 Laterale" covers the outer sectors towards 111 and 117, and "Est 2" is the upper tier, so ask the seller which sector the category maps to. Some listings guarantee a category rather than a sector, and seats can be substituted with equivalent or better ones under 1BoxOffice's terms, so check the guaranteed category before paying.
Step4
Ask about the row
A listing that names the sector but not the row can still be row 1 or row 2. Ask whether the row can be confirmed, and for anything under row 5 at a corner ask the seller to confirm the exact sightline before buying.
Step5
Avoid the ends unless you mean to stand
A Sud listing is an end-on seat among organised support that usually stands; a Nord listing is end-on among ordinary home fans. For Napoli the club required a Juventus Card in every Sud and Nord sector, so for a big game a Juventus supporter or neutral should check the match's sales notice and how the seller intends to deliver before buying either end; a visiting club's supporter belongs in the away allocation, not in either end.
Step6
Check the kick-off time against the stand
For a 15:00 or 18:00 kick-off between April and September, a low Est seat looks into the sun; move up the tier or across to the Ovest. For a 20:45 game under lights the Est is the better side.
Step7
Check the seat count and grouping
Juventus caps each buyer at four tickets in its own shop, but marketplace listings vary: some are single seats, some pairs, some larger groups that may or may not be together, so read the listing's seat count and grouping note before assuming a larger party will sit side by side.
Step8
Confirm delivery and carry ID
Tickets are digital and delivery varies by listing, so track the order, make sure the ticket is in the app or wallet before you leave for Turin and carry the identity document that matches the name on it. A digital ticket on your phone is not entry on its own: if the name on it is someone else's and the club has not permitted a change for that match, the steward can refuse it at the gate.
Checking the sector before you pay
The sector number tells you almost everything, so test every listing against it. A 1xx number is the lower tier and a 2xx number the upper, and a number that fits neither pattern should be queried with the seller. On the Est, the nearer the number is to 114 or 217 the more central the seat, with 111, 117, 213 and 221 the corners. On the Ovest, the sectors on every public list are 105, 123, 203 to 205 and 229 to 231, with 124, 125, 201, 202 and 232 appearing on some lists, 232 for Atalanta in Serie A as well as for NEC in Europe; a listing that offers "Ovest 1 Centrale" at a standard price should be checked, because the central lower Ovest is premium seating. Sectors 106 to 109 and 206 to 210 are the home Nord, 110, 211 and 212 are the away pen, and 118 to 122 and 222 to 228 are the Sud. The club lists several sectors in pairs, 205 and 229 for instance, because they mirror each other at either end of the same stand, so "205-229" on a price list is one band, not a range of 25 sectors.
Two last checks. A seat marked as reduced visibility carries that label for a reason, so ask the seller what the obstruction is, whether a stay rod, a camera pole or the balustrade, and confirm that the price reflects it. And a listing that promises a name change should be checked against that match's own sales notice, because the club ruled it out for Lazio and Napoli and had not yet decided for Venezia when the lists were read.
Juventus seat questions fans keep asking
1. Which side of the Allianz Stadium is on television?
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The main cameras sit in the Tribuna Ovest, so the Tribuna Est is the stand that appears on screen and a seat in the Est sees the match from the broadcast angle in reverse.
2. Is the Allianz Stadium fully covered?
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Every stand sits under the roof, so rain only reaches the front rows when the wind drives it, and the real weather question is afternoon sun on the lower Tribuna Est.
3. Can a tourist buy a seat in the Curva Sud?
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Sometimes, for a routine league or cup game where the club leaves the Sud on free sale, but for Napoli the club sold the whole end only to Juventus Card holders, the biggest games tend to follow that rule, and supporters there typically stand throughout the match, surrounded by organised support.
4. How many seats does the Allianz Stadium have?
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The club's stadium FAQ gives 41,507, and Italian press reports quote about 41,689 after 182 seats were added in summer 2025 when the benches moved pitchside, which is still only just over half the capacity of San Siro.
5. Where are the tunnel and the dugouts?
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Both are on the Tribuna Ovest side, with the dugouts moved down to pitchside in summer 2025 and the 80 new premium seats placed directly behind them, so the public options on the bench side are the Ovest wings 105 and 123, plus the extra Ovest sectors on the lists where the club releases them.
1BoxOffice, a marketplace established in 2006, sorts every Allianz Stadium listing by stand so the sector can be checked against this guide before you pay. Orders are covered by the 150 per cent money-back guarantee: if the tickets ordered are not delivered and no alternative is offered, eligible buyers get a full refund and may also receive a credit voucher worth 50 per cent of the order value, excluding fees and taxes, capped at £125 or the equivalent.
Sources: Juventus, Calcio e Finanza, Corriere della Sera, SpazioJ, VecchiaSignora, sesei.it, A View From My Seat, TripAdvisor, Tuttosport, TuttoJuve, Fanpage, TorinoToday, Goal Italia, Football Ground Guide, Manchester City, Gameday Guides, Fantacalcio.
