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West Bromwich Albion

West Bromwich Albion Tickets

Buy West Bromwich Albion tickets for the 2026/27 Season and watch the Baggies at The Hawthorns, the highest ground in English league football. Albion are one of the founder members of the Football League, five-time FA Cup winners and 1919/20 champions of England, and the 2026/27 Championship brings the Black Country derby with Wolverhampton Wanderers back to the league calendar for the first time since 2020/21.

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Founded in 1878 by workers at a spring works in West Bromwich, the club has played at The Hawthorns since 1900. The sections below explain how Albion sell their tickets, where to sit in each stand, which fixtures sell out first and the history behind one of the oldest clubs in English football.

More Routes In When Club Channels Close

Albion sell match tickets through their own ticketing system, and buying online requires a My Albion account linked to a ticketing ID. Sales usually open in phases, starting with season ticket holders and members and then moving to supporters with a booking history. For many matches, tickets later reach a wider sale, but high-demand fixtures can sell out in the early phases.

Season ticket holders also earn loyalty points, which decide priority for away matches and high-demand home fixtures. Renewing holders started 2026/27 with 1,500 points, new holders with 1,000, and points are added for every home league match and every match attended. That system rewards regular supporters, but it leaves occasional visitors and supporters from abroad at the back of the queue.

A ticket marketplace widens the options when those channels do not fit your plans. Listings on 1BoxOffice come from sellers whose plans have changed, and they can cover home and away fixtures. Read each listing's notes on delivery, seat location and entry conditions carefully before you buy, and check whether the seat is in a home or away section.

Why Supporters Buy Through 1BoxOffice

1BoxOffice has operated as a ticket marketplace since 2006 and has handled orders for English football throughout that time. For Albion's fixtures, the value is not that resale always sits below face value, because Championship prices at The Hawthorns are moderate for most matches. The value is access when club sales are restricted, combined with protection if something fails.

For supporters travelling to the West Midlands from abroad or from elsewhere in the UK, that protection matters. A trip involves trains or flights and often a hotel, so knowing what happens if tickets do not arrive is worth settling before you book anything else.

What Fills The Hawthorns

Demand at The Hawthorns depends heavily on the opponent. Albion have a large and loyal following across the Black Country and Birmingham, and the 2026/27 Championship includes several clubs with big away supports, three of them relegated from the Premier League. Most league matches have seats available in at least one stand, but a handful each season behave very differently.

The factors below are the ones that shape availability through the season.

The practical conclusion is simple. For most league matches there is usually some availability, but for Wolves, Birmingham City and the visits of the big-following clubs, decide early and buy once your travel is fixed.

What You'll Pay and Why

Albion price their match tickets by category, stand and age. For the 2026/27 season, adult tickets in the Smethwick End start at £32, with lower prices for seniors, young adults and children. The club has also run reduced-price promotions for selected matches, such as £15 adult tickets for a midweek fixture against Watford in April 2026.

On the resale market, prices follow the opponent first and the stand second. A seat for the Black Country derby can sell well above face value, while a seat for a midweek match against a smaller club may sell close to the original price. Away tickets at the larger Championship grounds follow the pricing of the home club.

Timing matters too. Championship kick-off times move regularly for television, and Saturday fixtures can switch to Friday evenings, Sunday lunchtimes or midweek. Confirm the date and time before booking non-refundable travel.

Type of Ticket Typical Price Range (GBP)
Championship home, adult (face value) From £32 in the Smethwick End, higher in central areas
Championship home, concessions (face value) From £8 for under-14s to £27 for seniors
Promotional fixtures From £15 for adults on selected matches
Black Country derby (resale) Typically well above face value
Championship away Set by the home club and section
FA Cup and EFL Cup ties Set per tie, rising for big opponents and later rounds

Prices reflect typical ranges and may change as demand and availability shift.

Can You Buy West Bromwich Albion Tickets Without Membership?

Often, yes. Albion do not require a paid membership for every match, but buying online needs a free My Albion account linked to a ticketing ID. The early sale phases go to season ticket holders and members, and later phases open to supporters with a booking history, with wider sales for fixtures that do not sell out.

For high-demand matches, the picture changes. Fixtures such as the Black Country derby can be restricted to supporters with priority or loyalty points, so a first-time buyer may find no tickets left by the time sales reach them. Away tickets follow the same priority system, and the most popular trips can sell out to season ticket holders.

The resale market helps when club sales close or do not fit your plans. Listings can appear for fixtures that have sold out, and they give visitors a way to fix their travel earlier. Check the listing notes for the stand and delivery method, and wear neutral colours if your seat is not in a home section.

Season Tickets and Loyalty at The Hawthorns

Albion's season tickets cover every home league match and bring priority for other tickets through loyalty points. For 2026/27, the club froze adult prices for the early bird window, with adult season tickets from £419, rising to £439 at general sale. Payment plans are available over ten monthly instalments, subject to approval.

Season ticket holders also receive priority for cup and away tickets, discounts in the club shop and access to the club's under-21 matches. The table sets out the main ways into an Albion match.

Route Who It Suits What It Covers Notes
Adult season ticket Regular supporters Every home league match From £419 early bird, £439 at general sale, 2026/27
Concession season tickets Seniors, young adults and children Every home league match Seniors from £379, 20 to 25s from £239, under-20s from £149
Single-match ticket Occasional supporters One home match Requires a My Albion account; phased sales
Away ticket Supporters travelling away The away section at the host ground Allocated by loyalty points for high-demand trips

Where to Sit at The Hawthorns

The Hawthorns has four stands and a capacity of just under 27,000, all seated apart from the rail-seating areas introduced in 2025/26. It sits on the border of Sandwell and Birmingham, and at 551 feet above sea level it is the highest ground of any Premier League or Football League club.

Stand Best For Price Bracket Notes
Birmingham Road End Atmosphere with the core home support Mid Rebuilt in 1994, around 8,000 seats; the home end
East Stand A modern main-stand view Mid to upper Opened in 2001, 8,791 seats, with corporate suites and the club shop
West Stand A touchline view near the cameras Mid to upper The former Halfords Lane Stand, 4,725 seats, refurbished in 2008
Smethwick End Lower prices and rail seating Entry to mid Rebuilt in 1994, 5,200 seats, shared with away supporters
Away section Visiting supporters Set by the club The left-hand side of the Smethwick End, around 2,500 for league matches

Because the stands sit close to the pitch, the view is good from most seats and the ground feels compact. For a neutral visitor, a central East Stand or West Stand seat gives a clear view of the whole pitch. If you want to stand with the home support, the Smethwick End upper tier and Millennium Corner have rail-seating areas. If you are buying for a group, check the listing confirms seats together.

Following Albion on the Road

The 2026/27 Championship takes Albion all over England and into Wales. The Midlands trips are short, while the journeys to the north-east, the south coast and South Wales involve long days, and the trip to Molineux for the derby is the away ticket every supporter wants.

Away Travel Factor What to Expect
The Midlands Wolves, Birmingham City, Stoke City and Derby County, all short journeys
The north Blackburn Rovers, Bolton Wanderers, Burnley, Preston North End, Sheffield United and Middlesbrough
London and the south-east West Ham United at the London Stadium, Millwall, Charlton Athletic, Queens Park Rangers and Watford
Further afield Southampton, Portsmouth, Bristol City, Norwich City and Lincoln City
Wales Cardiff City, Swansea City and Wrexham

Albion's away following is strong, and the allocations for popular trips sell out to supporters with loyalty points. The London Stadium, the home of West Ham United, is the largest ground in the division, which can mean a large away allocation for that trip.

At the other end of the scale, Wrexham's Racecourse Ground holds 10,771 and Lincoln City's Sincil Bank around 11,400, the two smallest grounds in the 2026/27 Championship. Away allocations there are much smaller, so those trips can sell out quickly to supporters with loyalty points, even though neither is a traditional rival.

If you are buying a home-area seat at an away ground as a neutral, wear neutral colours and follow the host club's ground rules. English clubs can remove supporters who celebrate an away goal in a home section.

Matching the Seat to the Matchday You Want

Different supporters want different afternoons from the same fixture. The table pairs each priority with the part of the ground that suits it.

Priority Where to Look Why
Atmosphere Birmingham Road End The home end, where the singing starts
Standing Smethwick End upper tier or Millennium Corner Rail-seating areas for supporters who prefer to stand
A clear view East Stand, central A modern stand with a full view of the pitch
A big occasion Wolves or Birmingham City Local rivals, full houses and an intense atmosphere
Lower-priced option Smethwick End for a midweek match Typically the lowest prices in the ground

The Hawthorns Matchday Experience

The Hawthorns opened on 3 September 1900 with a 1-1 draw against Derby County. It was the first Football League ground built in the twentieth century, and it took around four months to construct. The name comes from the hawthorn bushes that covered the site, and the hawthorn branch remains on the club crest beneath the throstle, the song thrush that gives Albion one of their nicknames.

The ground's record attendance is 64,815, for an FA Cup quarter-final against Arsenal on 6 March 1937. Since it became all-seated, the record is 27,751, set against Portsmouth in 2005 on the day Albion completed their Great Escape in the Premier League.

Matchday traditions are part of the experience. Albion supporters are known for the Boing Boing, bouncing up and down together in celebration, and The Liquidator, the ska instrumental long associated with Albion, is part of the build-up. The Birmingham Road End leads the singing, and the atmosphere is at its loudest for the derby with Wolves and for cup ties.

Getting there is straightforward. The Hawthorns station, served by trains and the West Midlands Metro, is around five minutes' walk from the ground. The Metro from Birmingham city centre takes around 13 minutes, and trains from Birmingham Moor Street and Snow Hill also stop at The Hawthorns. Rail tickets are not valid on the Metro, so buy the right ticket for your route.

Drivers will find the ground on the A41, around half a mile from Junction 1 of the M5. Parking near the ground is limited and some spaces need booking in advance, so public transport is usually the simpler option. Pubs around West Bromwich town centre and Handsworth are popular before kick-off, and food is available inside the ground.

A Ground Built on the Highest Point

The Hawthorns has changed many times since 1900. Its capacity was around 35,500 when it opened and grew to around 50,000 after the 1960s, before falling to just over 30,000 by the late 1980s. After the Taylor Report, the ground became all-seated, and the rebuilding of the Birmingham Road End and the Smethwick End in 1994 gave it the shape it has today.

The East Stand opened in 2001, replacing the Rainbow Stand, and houses the club offices, the shop and corporate suites. The West Stand, formerly the Halfords Lane Stand, was refurbished in 2008 and holds the main television gantry and press area. Plans for a 40,000-seat stadium in 2003 and a later rebuild of the West Stand were both scrapped.

The ground has also hosted England. Three full internationals were played there, in 1922, 1924 and 1945, along with two FA Cup semi-finals and an England under-21 match against Portugal in 2025, the year the stadium celebrated its 125th anniversary. Floodlights were first used in 1957, and The Hawthorns staged its first Premier League match in 2002.

Matchday With the Extras

Hospitality at The Hawthorns is concentrated in the East Stand, which houses the club's corporate suites. Packages are arranged through the club, and availability is confirmed match by match.

For the Black Country derby and other high-profile visits, premium seats typically sell first. If hospitality is part of a business trip, confirm what the package includes and where the seats are before you commit.

Option What It Includes Availability
East Stand hospitality Dining and premium seating in the corporate suites Arranged with the club for selected fixtures
Central stand seats A premium general-admission view Set per fixture
Resale premium listings Contents as described in each listing Set by the seller and may change with demand

From Search to Seat in Six Steps

Buying a seat for an Albion match on 1BoxOffice takes a few minutes. The steps below follow the purchase from choosing a fixture to tracking your order.

Step1

Find your fixture
Choose the match you want, home or away, and check the venue. Then decide which stand suits you before you filter by price.

Step2

Create an account or log in
Set up your details through the 1BoxOffice register process before you start comparing seats. Your contact details and delivery information are then ready when the listing you want appears.

Step3

Select your seats
Compare listings by stand and price, and check how many tickets each seller allows you to buy. If you need seats together, look for listings that confirm it.

Step4

Review the listing details
Read the delivery method, the ticket format and any restrictions before you continue. Check whether the seat is in a home or away section, because English clubs separate supporters.

Step5

Complete payment
Pay through the encrypted checkout. Your order is covered by the 150% money-back guarantee: if the original tickets are not received and no alternative is offered, you are eligible for a full refund and may also receive a credit voucher worth 50% of the original order value, excluding fees and taxes, capped at £125.

Step6

Track your order
Use your order number and email address to track order progress at any time. Albion's tickets are delivered through the club's mobile ticketing app, often close to the match, so an order that is confirmed but not yet delivered is normal until the final days.

Once your seats are secured, confirm the kick-off time before you book any non-refundable travel. Championship fixtures move regularly for television.

The Fixtures That Disappear First

Some Albion matches behave very differently from the rest of the calendar. If your trip depends on one of the fixture types below, plan to buy well ahead.

Fixture Type Why It Moves Fast
Wolves at The Hawthorns The Black Country derby, back in the league for 2026/27 and scheduled for February 2027. Sales can be restricted to supporters with priority.
Birmingham City at The Hawthorns A local rivalry with a large visiting support and a tense atmosphere.
West Ham United and Burnley Clubs relegated from the Premier League with big followings and strong demand for away seats.
Away at Molineux A high-demand away ticket, allocated to supporters with loyalty points.
FA Cup ties against Premier League clubs Big draws can fill the ground, and the away allocation can be increased.

How Your Tickets Arrive

Every listing states its delivery method, and it is worth reading twice before payment, particularly if you are travelling from abroad. The main formats are:

  1. Mobile ticket. Delivered through the WBA Tickets On The Go app, usually in the days before the match. Albion's entry system is smartphone-based, so keep your phone charged and avoid relying on screenshots.
  2. E-ticket by email. A digital ticket sent ahead of the fixture. Check whether it needs to be added to an app or can be shown directly at the turnstile.
  3. Postal delivery. Physical tickets sent by tracked courier where the seller holds hard stock. Allow extra time for international delivery.
  4. Collection. Tickets handed over at a designated point near the ground on matchday, typically for late purchases. Bring photo ID that matches the name on the order.

If your listing says delivery will follow closer to the date, that is standard practice for Championship fixtures and does not mean anything has gone wrong. Supporters who cannot use a smartphone to enter the stadium should contact the club's ticket office in advance.

Getting Through the Gates

Arrive Early

Arrive at least an hour before kick-off for Wolves, Birmingham City or a big cup tie, and around forty-five minutes before for a standard league match. Security checks take time, and the Metro and trains to The Hawthorns are busy in the hour before kick-off.

Check your ticket for the stand and entrance before you set off. Home and away supporters use separate entrances, and the away entrance is on Halfords Lane.

ID and Entry Requirements

Bring photo ID to every match. Concession tickets may need proof of age at the turnstile, and stewards can ask to see ID at any point. Supporters travelling from abroad should carry their passport.

Follow stewards' and police directions on arrival and departure, particularly for the derby. Visiting colours are only expected in the away section, and supporters in the wrong area can be moved or ejected.

Bag Policy

Bring as little as possible. Bags are searched at the entrances, and English grounds generally restrict bags larger than a small handbag. If you are arriving from the airport or a station, leave luggage at your hotel before you travel to the ground.

Pyrotechnics, glass, sharp objects and items that could be used as projectiles are not permitted, and large flags or banners may need clearance in advance. Check the club's guidance for the specific match before you travel.

Albion at a Glance

Detail Information
Full name West Bromwich Albion Football Club
Founded 1878, as West Bromwich Strollers
Nicknames The Baggies, the Throstles, the Albion
Colours Navy blue and white stripes
Stadium The Hawthorns, just under 27,000, opened 1900
Head coach (2026/27) James Morrison
League EFL Championship, twenty-four clubs

A Founder Member's Story

Albion's history stretches back to the earliest days of organised football. The four eras below explain how a works team from West Bromwich became champions of England, cup winners and a Premier League club.

From Strollers to Cup Winners (1878 to 1900)

Albion were one of the great clubs of football's first era. Three FA Cup finals against Aston Villa between 1887 and 1895 created the club's first great rivalry, and the 12-0 win over Darwen in 1892 remains the record margin of victory in English top-flight football, equalled by Nottingham Forest in 1909. By the time the club moved to The Hawthorns, it was already one of the established names in the game.

Champions and the Unique Double (1900 to 1960)

The first half of the twentieth century brought Albion's greatest achievements. The 1919/20 title, won in the first season after the First World War, remains the club's only league championship, and the 1930/31 double of promotion and the FA Cup is unique in English football. The 1954 team, led by centre-forward Ronnie Allen, came close to a league and cup double in the top flight.

Astle, Regis and the Atkinson Years (1960 to 1990)

The 1960s and 1970s produced some of Albion's most famous players. Astle's Wembley winner in 1968 made him a club icon, and Tony Brown set records for appearances and goals that still stand. Under Ron Atkinson in the late 1970s, Cyrille Regis, Laurie Cunningham and Brendon Batson played together in a side that challenged for the title and became a landmark for Black footballers in England.

Promotions, Great Escapes and the Championship (1990 Onwards)

The modern era has been one of movement between the top two divisions. The Great Escape of 2005 is one of the most famous survival stories in Premier League history, and the eight-season run from 2010 to 2018 was the club's longest spell in the top flight since the 1980s. Since 2021, Albion have competed in the Championship, reaching the play-offs in 2023/24 and surviving a difficult 2025/26.

The Black Country Derby

The rivalry between Albion and Wolverhampton Wanderers is one of the oldest in English football. The first competitive meeting came in the FA Cup on 2 January 1886, and an earlier Birmingham Senior Cup tie in 1883 ended in a 4-2 Albion win. More than 160 meetings later, the fixture remains the defining match of the Albion calendar.

Albion hold the largest win in the derby's history, 8-0 at Molineux on 27 December 1893. The two clubs met in a final only once, drawing 4-4 in the 1954 Charity Shield at Molineux, and Albion won both legs of the 2007 Championship play-off semi-final. Peter Odemwingie's hat-trick in a 5-1 win at Molineux in 2012 is a favourite modern memory for Albion supporters.

The 2020/21 Premier League meetings were played behind closed doors, with Albion winning 3-2 at Molineux and the return ending 1-1. The clubs then met in the FA Cup fourth round in January 2024, when Wolves won 2-0 at The Hawthorns. With both clubs in the Championship for 2026/27, the derby returns to the league for the first time since 2020/21.

The Three Degrees

In the late 1970s, Albion fielded three Black players together at a time when that was rare in English football. Cyrille Regis, signed from non-league Hayes in 1977, Laurie Cunningham, signed from Orient the same year, and Brendon Batson, who joined from Cambridge United in 1978, became central to Ron Atkinson's attacking side.

The trio faced racist abuse at grounds across the country, and their performances helped change attitudes towards Black footballers in England. Albion finished third in the First Division in 1978/79 and reached the UEFA Cup quarter-finals, and Cunningham joined Real Madrid in 1979, one of the first British players to move to the Spanish club.

Their legacy is marked in West Bromwich by a statue of the three players, unveiled in 2019. For many supporters, the Three Degrees era is as important to the club's identity as any trophy.

The Great Escape of 2005

Albion's 2004/05 Premier League season produced one of the most famous survival stories in English football. Bottom of the table at Christmas, Albion became the first club in Premier League history to avoid relegation from that position, under manager Bryan Robson, a former Albion player.

The escape went to the final day. Albion went into their last match against Portsmouth at the bottom of the table and won 2-0 at The Hawthorns, while Crystal Palace, Norwich City and Southampton all failed to win. A crowd of 27,751, still the all-seated record at the ground, saw the escape completed.

Owners and the Modern Club

Albion have changed hands twice in the past decade. In 2016, a Chinese investment group led by Guochuan Lai completed a takeover, and the club spent most of the following years moving between the Premier League and the Championship.

In 2024, Shilen Patel and his father Kiran C. Patel agreed to acquire an 87.8% stake through Bilkul Football WBA, and Shilen Patel became chairman. The club introduced rail-seating areas at The Hawthorns for 2025/26.

The modern Championship is financially demanding, and Albion received a two-point deduction in April 2026 for a breach of the league's profit and sustainability rules. The club stayed in the division and enters 2026/27 with a rebuilt squad and the return of the derby to look forward to.

Albion in the Premier League

Albion first reached the Premier League in 2002 and have spent thirteen seasons in the competition since. The early years were a cycle of promotion and relegation, with the 2004/05 Great Escape the high point, before the club won the Championship in 2007/08 and returned for 2008/09.

Promotion again in 2010 began the club's longest spell in the modern top flight. Albion stayed in the Premier League for eight consecutive seasons, from 2010/11 to 2017/18, and finished eighth in 2012/13 under Steve Clarke, the club's highest Premier League finish. Relegation in 2018 ended the run.

Slaven Bilić led Albion back up in 2019/20, finishing second in the Championship with 83 points, but the 2020/21 season, played largely behind closed doors, ended in relegation under Sam Allardyce. Albion have competed in the Championship since.

Jeff Astle and the 1968 Final

Jeff Astle is the player most closely associated with Albion's modern history. In 1967/68, he scored in every round of the FA Cup, and his extra-time strike against Everton at Wembley won the final 1-0, the club's fifth FA Cup and its most recent major trophy.

Astle, known to supporters as the King, died in 2002, and a coroner linked his death to the repeated heading of heavy footballs during his career. His family's campaign has since made the long-term effects of heading on players' health a major issue across the sport, and memorial gates at The Hawthorns carry his name.

Records Worth Knowing

Albion's record books reach back to the nineteenth century. The 12-0 win over Darwen in 1892 is still the largest winning margin in English top-flight history, shared with Nottingham Forest, and the 1930/31 double of promotion and the FA Cup has never been repeated.

Tony Brown holds the club's main individual records, with 720 appearances and 279 goals in all competitions, 218 of them in the league. Off the pitch, Albion set a different kind of record in 1981, when Bryan Robson joined Manchester United for a British record fee, before returning to manage the club during the Great Escape.

The Hawthorns has its own entries too. It was the first Football League ground built in the twentieth century, it remains the highest ground in the professional game at 551 feet and it still holds its 1937 record crowd of 64,815. In 2025, the stadium celebrated its 125th anniversary.

The Five FA Cup Wins

The FA Cup is central to Albion's identity. The club has reached ten finals, winning five of them, and its record in the competition's early decades was among the strongest in the country.

Final Opponent Result
1888 Preston North End Won 2-1
1892 Aston Villa Won 3-0
1931 Birmingham Won 2-1
1954 Preston North End Won 3-2
1968 Everton Won 1-0 after extra time

The 1931 final against Birmingham completed the unique double of promotion and the cup, and the 1968 win, settled by Astle in extra time, is one of the most celebrated moments in the club's modern history. Albion's five defeats in finals came in 1886, 1887, 1895, 1912 and 1935.

The Names on the Banners

Legend Role Contribution Milestones
Tony Brown Forward and midfielder The club's record appearance maker and goalscorer, and a key figure in the cup-winning teams of the 1960s. 720 appearances and 279 goals, both club records
Jeff Astle Centre-forward Scored in every round of the 1968 FA Cup run, including the winner against Everton at Wembley. The 1968 FA Cup winner
Cyrille Regis Centre-forward A powerful striker and a pioneering figure for Black footballers in England. A leading figure of the Atkinson era
Laurie Cunningham Winger A gifted winger who left Albion for Real Madrid in 1979. Part of the side that finished third in 1978/79
Ronnie Allen Centre-forward Scored twice in the 1954 FA Cup final and later managed the club. FA Cup winner, 1954

What's in the Cabinet

Competition Titles and Best Results
First Division Champions 1919/20; runners-up 1924/25 and 1953/54
FA Cup 5 (1888, 1892, 1931, 1954, 1968)
League Cup 1 (1966); runners-up 1967 and 1970
Second tier Champions 1901/02, 1910/11 and 2007/08
Second Division play-offs Winners 1992/93
Europe Cup Winners' Cup quarter-finals 1968/69; UEFA Cup quarter-finals 1978/79

Albion's honours reflect a club with deep roots. Five FA Cups place them among the competition's most successful clubs, and the 1919/20 title and the 1966 League Cup complete a set of major honours that spans more than a century.

The Matches That Matter Most

Albion's biggest matches are shaped by the Black Country, Birmingham and more than a century of cup history.

Domestic Rivals

Wolverhampton Wanderers

The Black Country derby is one of the oldest rivalries in English football, with the first competitive meeting in the FA Cup in 1886. Albion won 8-0 at Molineux in 1893, the largest win in the fixture, and beat Wolves over two legs in the 2007 Championship play-off semi-finals. Peter Odemwingie's hat-trick in a 5-1 win at Molineux in 2012 remains one of the favourite modern memories for Albion supporters.

Aston Villa

Villa were Albion's great rivals of the early era, meeting them in three FA Cup finals between 1887 and 1895. The clubs have met less often in recent seasons, but Villa won the 2019 Championship play-off semi-final on penalties, adding a modern chapter to the rivalry.

Birmingham City

Albion beat Birmingham in the 1931 FA Cup final, and the two clubs have shared the second tier for many recent seasons. The meeting is a local occasion with a large travelling support, and it is one of the most anticipated home matches of the season.

International Rivals

Red Star Belgrade

Red Star ended Albion's best European campaign in the 1978/79 UEFA Cup quarter-finals. The tie came at the height of the Atkinson era, when Albion were challenging for the First Division title.

Dunfermline Athletic

Albion's European Cup Winners' Cup run of 1968/69, earned by the FA Cup win, was ended in the quarter-finals by Dunfermline Athletic of Scotland. It remains one of the club's two runs to the last eight in Europe.

The Last Five Campaigns

Season Summary
2021/22 Tenth in the Championship with 67 points after relegation from the Premier League. Karlan Grant scored 18 league goals.
2022/23 Ninth with 66 points, outside the play-off places.
2023/24 Fifth with 75 points, reaching the play-offs, where Albion lost to Southampton in the semi-finals. Brandon Thomas-Asante scored 11 league goals.
2024/25 Ninth with 64 points. Josh Maja was the leading league scorer with 12 goals.
2025/26 Twenty-first with 51 points from thirteen wins, fourteen draws and nineteen defeats, after a two-point deduction for a breach of the league's profit and sustainability rules. Albion stayed in the Championship.

How the Championship Works

The EFL Championship is a twenty-four-club competition in which every club plays every other club home and away, for a 46-match season running from August to May. That means Wolves, Birmingham City and the relegated Premier League clubs each visit The Hawthorns once a season, which gives supporters a clear calendar of standout fixtures to plan around.

The top two clubs win automatic promotion to the Premier League. From 2026/27, the play-offs expand from four clubs to six, with the clubs from third to eighth competing for the final promotion place. The bottom three clubs are relegated to League One.

For 2026/27, West Ham United, Wolves and Burnley join the division from the Premier League, which adds several big away followings to the fixture list and raises the standard of the division.

Fixture dates and kick-off times are confirmed a few weeks ahead for broadcast, and matches can move between Friday and Monday. Keep your travel flexible until the date and time of your chosen match are fixed.

The 2026/27 season runs from mid-August 2026 to early May 2027, with midweek rounds through the autumn, the busy Christmas period and the spring. With 23 home matches across a long season, Albion supporters have plenty of chances to plan a visit.

West Bromwich for Visiting Supporters

West Bromwich sits in the Black Country, on the north-western edge of Birmingham, and The Hawthorns is a short Metro ride from the city centre. Birmingham Airport and Birmingham New Street station are the main gateways, and many visitors stay in central Birmingham and travel to the ground on matchday.

The Black Country has its own identity, dialect and food, and the area's industrial history is part of the club's story, from the spring works where it was founded to the throstle on its crest. The Black Country Living Museum in nearby Dudley is a popular stop for visitors with time to spare.

The UK uses the pound, and cards are accepted almost everywhere, including at the ground. Midlands weather can change quickly, so bring a waterproof for winter matches, particularly if your seat is near the front of a stand.

Quick Answers Before You Buy

How do I buy a seat for an Albion home match?

  • Choose the fixture, pick your stand at The Hawthorns, compare listings and complete payment through the secure checkout. Read the listing notes to check whether the seat is in a home or away section.

How do I get to The Hawthorns from Birmingham?

  • Take the West Midlands Metro or a train to The Hawthorns station, around five minutes' walk from the ground. The Metro from the city centre takes around 13 minutes, and rail tickets are not valid on it.

Where do away supporters sit at The Hawthorns?

  • Away supporters are housed on the left-hand side of the Smethwick End, with around 2,500 seats for league matches. The allocation can be increased for cup ties.

When will my tickets be delivered?

  • Delivery timing depends on the format stated in your listing, and Albion's mobile tickets are often released close to the match. An order that is confirmed but not yet delivered until the final days is normal.

Why are West Brom called the Baggies?

  • The Baggies is the club's most popular nickname, and several explanations have been offered over the years. The club is also known as the Throstles, after the song thrush on its crest, and simply as the Albion.

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Sources: West Bromwich Albion FC; EFL; Express & Star; Football Ground Guide; Wikipedia, used as a cross-reference where primary sources were incomplete. 1BoxOffice is an independent ticket marketplace and is not affiliated with West Bromwich Albion FC, the EFL or the Football Association.

Where West Brom Compete

Albion's 2026/27 season is built around the Championship, the FA Cup and the EFL Cup. Championship clubs enter the FA Cup in the third round in January, the first chance of a tie against Premier League opposition.

Away Fixtures for the 2026/27 Season

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West Bromwich Tickets - 2026/27 Season | 1BoxOffice